{"id":10088,"date":"2015-08-22T08:51:18","date_gmt":"2015-08-22T08:51:18","guid":{"rendered":"https:\/\/centax.dsoftware.vn\/?p=10088"},"modified":"2016-07-12T07:26:13","modified_gmt":"2016-07-12T07:26:13","slug":"mar-mix-doi-voi-viec-mo-rong-thi-truong-tai-cong-ty-kinh-dap-cau-bac-ninh","status":"publish","type":"post","link":"https:\/\/centax.dsoftware.vn\/?p=10088","title":{"rendered":"Mar – Mix \u0111\u1ed1i v\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng t\u1ea1i C\u00f4ng ty k\u00ednh \u0110\u00e1p C\u1ea7u – B\u1eafc Ninh"},"content":{"rendered":"

L\u01afU \u00dd<\/span><\/strong><\/span><\/p>\n

B\u1ea1n \u0111\u1ecdc k\u00e9o xu\u1ed1ng cu\u1ed1i b\u00e0i vi\u1ebft \u1ea5n v\u00e0o ph\u1ea7n t\u1ea3i files<\/span> \u0111\u1ec3 l\u01b0u gi\u1eef t\u1eadp tin v\u1ec1 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n.
\n<\/span><\/strong><\/em><\/span>_____________________________________________<\/strong><\/span><\/p>\n

L\u1edcI N\u00d3I\u00a0\u0110\u1ea6U<\/strong><\/span><\/p>\n

Gi\u1eef v\u1eefng v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t \u0111i\u1ec1u r\u1ea5t kh\u00f3 kh\u0103n, n\u00f3 \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 c\u00e1c bi\u1ec7n ph\u00e1p ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ecdi nguy c\u01a1, \u0111e do\u1ea1, c\u0169ng nh\u01b0 \u00e1p l\u1ef1c c\u1ea1nh tranh t\u1eeb ph\u00eda th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y doanh nghi\u1ec7p ph\u1ea3i th\u1ef1c hi\u1ec7n s\u1ea3n xu\u1ea5t kinh doanh h\u01b0\u1edbng theo th\u1ecb tr\u01b0\u1eddng, theo kh\u00e1ch h\u00e0ng v\u00e0 ph\u1ea3i \u00e1p d\u1ee5ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing v\u00e0o th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh tr\u00ean th\u1ecb tr\u01b0\u1eddng, trong \u0111\u00f3 vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ho\u00e0n thi\u1ec7n m\u1ed9t ch\u00ednh s\u00e1nh Marketing-mix v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 bi\u1ec7n ph\u00e1p c\u1ee5 th\u1ec3 s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 c\u1ea1nh tranh s\u1eafc b\u00e9n v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng.<\/span>
\n T\u1eeb nh\u1eadn th\u1ee9c tr\u00ean, trong qu\u00e1 tr\u00ecnh th\u1ef1c t\u1eadp, t\u00ecm hi\u1ec3u t\u1ea1i C\u00f4ng ty K\u00ednh \u0110\u00e1p C\u1ea7u t\u00e1c gi\u1ea3 \u0111\u00e3 m\u1ea1nh d\u1ea1n ch\u1ecdn \u0111\u1ec1 t\u00e0i:<\/span>
\n \u201cChi\u1ebfn l\u01b0\u1ee3c Marketing – mix v\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng t\u1ea1i C\u00f4ng ty K\u00ednh \u0110\u00e1p C\u1ea7u – B\u1eafc Ninh\u201d.<\/span>
\n M\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ec1 t\u00e0i nh\u1eb1m v\u00e0o ph\u00e2n t\u00edch th\u1ef1c tr\u1ea1ng \u1ee9ng d\u1ee5ng ch\u00ednh s\u00e1ch Marketing-mix trong c\u00f4ng ty \u0111\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c c\u00e1c t\u1ed3n t\u1ea1i v\u00e0 c\u00e1c nguy\u00ean nh\u00e2n h\u1ea1n ch\u1ebf c\u1ee7a n\u00f3 \u0111\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra m\u1ed9t s\u1ed1 c\u00e1c gi\u1ea3i ph\u00e1p ho\u00e0n thi\u1ec7n ch\u00ednh s\u00e1ch Marketing-mix nh\u1eb1m th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00f4ng ty.<\/span>
\n V\u1edbi v\u1ea5n \u0111\u1ec1 v\u00e0 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u nh\u01b0 tr\u00ean th\u00ec ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u c\u1ee7a \u0111\u1ec1 t\u00e0i l\u00e0:<\/span>
\n + Ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch t\u1ed5ng h\u1ee3p, m\u00f4 h\u00ecnh, s\u01a1 \u0111\u1ed3.<\/span>
\n + K\u1ebft h\u1ee3p v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u: Thu th\u1eadp d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p, ph\u1ecfng v\u1ea5n \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec1 t\u00e0i.<\/span><\/p>\n

K\u1ebft c\u1ea5u c\u1ee7a b\u00e0i g\u1ed3m 3 ch\u01b0\u01a1ng:<\/span>
\n Ch\u01b0\u01a1ng 1: M\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 c\u0103n b\u1ea3n v\u1ec1 Marketing- Mix.<\/span>
\n Ch\u01b0\u01a1ng 2: Th\u1ef1c tr\u1ea1ng ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c Marketing-Mix \u1edf C\u00f4ng ty k\u00ednh \u0110\u00e1p C\u1ea7u.<\/span>
\n Ch\u01b0\u01a1ng 3: M\u1ed9t s\u1ed1 bi\u1ec7n ph\u00e1p ch\u1ee7 y\u1ebfu ho\u00e0n thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c Marketing-Mix nh\u1eb1m m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a C\u00f4ng ty k\u00ednh \u0110\u00e1p C\u1ea7u.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

K\u1ebf to\u00e1n Centax xin gi\u1edbi thi\u1ec7u lu\u1eadn v\u0103n k\u1ebf to\u00e1n \u0111\u1ec1 t\u00e0i: Mar – Mix \u0111\u1ed1i v\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng t\u1ea1i C\u00f4ng ty k\u00ednh \u0110\u00e1p C\u1ea7u – B\u1eafc Ninh. M\u1eddi b\u1ea1n \u0111\u1ecdc tham kh\u1ea3o<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[1199],"_links":{"self":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/10088"}],"collection":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10088"}],"version-history":[{"count":0,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/10088\/revisions"}],"wp:attachment":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10088"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}