{"id":10095,"date":"2015-08-22T08:54:36","date_gmt":"2015-08-22T08:54:36","guid":{"rendered":"https:\/\/centax.dsoftware.vn\/?p=10095"},"modified":"2015-08-22T08:56:08","modified_gmt":"2015-08-22T08:56:08","slug":"day-manh-xuat-khau-gao-viet-nam-theo-quan-diem-mar-mix","status":"publish","type":"post","link":"https:\/\/centax.dsoftware.vn\/?p=10095","title":{"rendered":"\u0110\u1ea9y m\u1ea1nh xu\u1ea5t kh\u1ea9u g\u1ea1o Vi\u1ec7t Nam theo quan \u0111i\u1ec3m Mar – Mix"},"content":{"rendered":"

L\u01afU \u00dd<\/span><\/strong><\/span><\/p>\n

B\u1ea1n \u0111\u1ecdc k\u00e9o xu\u1ed1ng cu\u1ed1i b\u00e0i vi\u1ebft \u1ea5n v\u00e0o ph\u1ea7n t\u1ea3i files<\/span> \u0111\u1ec3 l\u01b0u gi\u1eef t\u1eadp tin v\u1ec1 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n.
\n<\/span><\/strong><\/em><\/span>_____________________________________________<\/strong><\/span><\/p>\n

L\u1edcI N\u00d3I \u0110\u1ea6U<\/strong><\/span><\/p>\n

1. T\u00ednh c\u1ea5p thi\u1ebft c\u1ee7a \u0111\u1ec1 t\u00e0i<\/span>
\n Qua 15 n\u0103m th\u1ef1c hi\u1ec7n c\u00f4ng cu\u1ed9c \u0111\u1ed5i m\u1edbi, n\u1ec1n kinh t\u1ebf n\u01b0\u1edbc ta \u0111\u00e3 c\u00f3 nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c, l\u00e0m thay \u0111\u1ed5i \u0111\u1ebfn m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a \u0111\u1eddi s\u1ed1ng x\u00e3 h\u1ed9i. Ch\u00fang ta \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 th\u00e0nh t\u1ef1u \u0111\u00e1ng k\u1ec3 trong Ngo\u1ea1i th\u01b0\u01a1ng, \u0111\u1eb7c bi\u1ec7t trong xu\u1ea5t kh\u1ea9u g\u1ea1o. Nh\u1eefng con s\u1ed1 b\u00e1o c\u00e1o h\u00e0ng n\u0103m l\u00e0 k\u1ebft qu\u1ea3 th\u1eadt \u0111\u00e1ng t\u1ef1 h\u00e0o c\u1ee7a ng\u00e0nh n\u00f4ng nghi\u1ec7p n\u01b0\u1edbc ta, th\u1ec3 hi\u1ec7n quy\u1ebft t\u00e2m c\u1ee7a nh\u00e2n d\u00e2n v\u00e0 \u0111\u01b0\u1eddng l\u1ed1i ch\u1ec9 \u0111\u1ea1o \u0111\u00fang \u0111\u1eafn c\u1ee7a \u0110\u1ea3ng v\u00e0 Nh\u00e0 n\u01b0\u1edbc. V\u1ecb th\u1ebf c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00e2ng l\u00ean, s\u00e1nh vai c\u00f9ng c\u00e1c n\u01b0\u1edbc xu\u1ea5t kh\u1ea9u g\u1ea1o l\u1edbn tr\u00ean th\u1ebf gi\u1edbi.<\/span>
\n Tuy nhi\u00ean, do nh\u1eefng y\u1ebfu t\u1ed1 ch\u1ee7 quan v\u00e0 kh\u00e1ch quan, th\u1ef1c ti\u1ec5n t\u1ea1i Vi\u1ec7t Nam trong th\u1eddi gian qua cho th\u1ea5y, ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t kh\u1ea9u g\u1ea1o \u1edf n\u01b0\u1edbc ta v\u1eabn c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp, t\u1ed3n t\u1ea1i nhi\u1ec1u v\u1ea5n \u0111\u1ec1 b\u1ee9c x\u00fac tr\u01b0\u1edbc nh\u1eefng bi\u1ebfn \u0111\u1ed9ng th\u1ea5t th\u01b0\u1eddng c\u1ee7a t\u00ecnh h\u00ecnh ch\u00ednh tr\u1ecb v\u00e0 th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi nh\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng, t\u1ed5 ch\u1ee9c qu\u1ea3n l\u00fd, t\u00ecm \u0111\u1ea7u ra cho s\u1ea3n ph\u1ea9m, n\u00e2ng cao gi\u00e1 v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh… K\u1ebft qu\u1ea3 l\u00e0, tuy kh\u1ed1i l\u01b0\u1ee3ng v\u00e0 kim ng\u1ea1ch xu\u1ea5t kh\u1ea9u c\u00f3 t\u0103ng nh\u01b0ng nh\u00ecn chung ti\u1ec1m n\u0103ng v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u, mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/span>
\n Trong t\u00ecnh h\u00ecnh \u0111\u00f3, nghi\u00ean c\u1ee9u Marketing \u0111\u1ec3 t\u00ecm ra c\u00e1c gi\u1ea3i ph\u00e1p nh\u1eb1m n\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t kh\u1ea9u g\u1ea1o l\u00e0 m\u1ed9t \u0111\u00f2i h\u1ecfi c\u1ea5p thi\u1ebft v\u00e0 \u0111\u00e1ng quan t\u00e2m nh\u1eb1m \u0111\u1ea9y m\u1ea1nh h\u01a1n n\u1eefa s\u1ea3n xu\u1ea5t v\u00e0 xu\u1ea5t kh\u1ea9u g\u1ea1o c\u1ee7a Vi\u1ec7t Nam.<\/span><\/p>\n

2. \u0110\u1ed1i t\u01b0\u1ee3ng v\u00e0 ph\u1ea1m vi nghi\u00ean c\u1ee9u<\/span>
\n \u0110\u1ec1 t\u00e0i \u0111i s\u00e2u v\u00e0o ph\u00e2n t\u00edch \u0111\u1eb7c \u0111i\u1ec3m, t\u00ecnh h\u00ecnh xu\u1ea5t kh\u1ea9u g\u1ea1o c\u1ee7a Vi\u1ec7t Nam hi\u1ec7n nay theo quan \u0111i\u1ec3m Marketing-mix \u0111\u1ed3ng th\u1eddi n\u00eau l\u00ean c\u00e1c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu theo m\u00f4 h\u00ecnh SWOT. Qua th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t kh\u1ea9u g\u1ea1o c\u1ee7a Vi\u1ec7t Nam, \u0111\u1ec1 t\u00e0i \u0111\u01b0a ra gi\u1ea3i ph\u00e1p d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 v\u0129 m\u00f4 v\u00e0 theo quan \u0111i\u1ec3m Marketing-mix nh\u1eb1m th\u00fac \u0111\u1ea9y vi\u1ec7c xu\u1ea5t kh\u1ea9u g\u1ea1o, ph\u00f9 h\u1ee3p v\u1edbi ti\u1ebfn tr\u00ecnh ph\u00e1t tri\u1ec3n kinh t\u1ebf c\u1ee7a n\u01b0\u1edbc ta.<\/span><\/p>\n

3. Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u<\/span>
\n \u0110\u1ec1 t\u00e0i s\u1eed d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u00e3 t\u00edch lu\u1ef9 trong su\u1ed1t qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp v\u1edbi nh\u1eefng quan s\u00e1t, thu th\u1eadp trong th\u1ef1c t\u1ebf, k\u1ebft h\u1ee3p gi\u1eefa vi\u1ec7c t\u1ed5ng h\u1ee3p s\u00e1ch b\u00e1o, t\u00e0i li\u1ec7u v\u1edbi vi\u1ec7c \u0111i s\u00e2u v\u00e0o ph\u00e2n t\u00edch th\u1ef1c ti\u1ec5n, tham kh\u1ea3o \u00fd ki\u1ebfn nh\u1eb1m t\u00ecm ra h\u01b0\u1edbng \u0111i h\u1ee3p l\u00fd nh\u1ea5t.<\/span><\/p>\n

4. M\u1ee5c \u0111\u00edch, n\u1ed9i dung nghi\u00ean c\u1ee9u<\/span>
\n Tr\u00ean c\u01a1 s\u1edf t\u1eadp trung ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 th\u1ef1c tr\u1ea1ng s\u1ea3n xu\u1ea5t v\u00e0 xu\u1ea5t kh\u1ea9u c\u1ee7a m\u1eb7t h\u00e0ng g\u1ea1o, kho\u00e1 lu\u1eadn \u0111\u01b0a ra m\u1ed9t s\u1ed1 \u0111\u1ecbnh hu\u1edbng ph\u00e1t tri\u1ec3n cho giai \u0111o\u1ea1n ti\u1ebfp theo, \u0111\u1ed3ng th\u1eddi t\u00ecm m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p v\u1ec1 Marketing nh\u1eb1m c\u1ee7ng c\u1ed1, \u0111\u1ea9y m\u1ea1nh v\u00e0 ph\u00e1t tri\u1ec3n m\u1eb7t h\u00e0ng xu\u1ea5t kh\u1ea9u ch\u1ee7 l\u1ef1c n\u00e0y. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch tr\u00ean, v\u1ec1 m\u1eb7t l\u00fd lu\u1eadn, kho\u00e1 lu\u1eadn \u0111\u00e3 t\u1ed5ng h\u1ee3p, th\u1ed1ng nh\u1ea5t, \u0111\u00fac k\u1ebft v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00e3 v\u00e0 \u0111ang \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u, \u0111\u1ed3ng th\u1eddi xem x\u00e9t tr\u00ean c\u01a1 s\u1edf th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t kh\u1ea9u g\u1ea1o c\u1ee7a Vi\u1ec7t Nam theo quan \u0111i\u1ec3m c\u1ee7a Marketing \u0111\u1ec3 t\u00ecm ra h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn trong th\u1eddi gian t\u1edbi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

K\u1ebf to\u00e1n Centax xin gi\u1edbi thi\u1ec7u lu\u1eadn v\u0103n k\u1ebf to\u00e1n \u0111\u1ec1 t\u00e0i: \u0110\u1ea9y m\u1ea1nh xu\u1ea5t kh\u1ea9u g\u1ea1o Vi\u1ec7t Nam theo quan \u0111i\u1ec3m Mar – Mix. M\u1eddi b\u1ea1n \u0111\u1ecdc tham kh\u1ea3o<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[1201],"_links":{"self":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/10095"}],"collection":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10095"}],"version-history":[{"count":0,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/10095\/revisions"}],"wp:attachment":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10095"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}