{"id":12277,"date":"2015-09-04T02:48:08","date_gmt":"2015-09-04T02:48:08","guid":{"rendered":"https:\/\/centax.dsoftware.vn\/?p=12277"},"modified":"2015-09-04T08:14:11","modified_gmt":"2015-09-04T08:14:11","slug":"tieu-thu-san-phan-tai-cong-ty-cao-su-an-duong","status":"publish","type":"post","link":"https:\/\/centax.dsoftware.vn\/?p=12277","title":{"rendered":"Ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9n t\u1ea1i C\u00f4ng ty cao su An D\u01b0\u01a1ng"},"content":{"rendered":"

L\u01afU \u00dd<\/span><\/strong><\/span><\/p>\n

B\u1ea1n \u0111\u1ecdc k\u00e9o xu\u1ed1ng cu\u1ed1i b\u00e0i vi\u1ebft \u1ea5n v\u00e0o ph\u1ea7n<\/span><\/i><\/strong>\u00a0<\/span><\/i><\/b><\/span>t\u1ea3i files<\/span><\/i><\/strong>\u00a0<\/span><\/i><\/b><\/span>\u0111\u1ec3 l\u01b0u gi\u1eef t\u1eadp tin v\u1ec1 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n.<\/span><\/i><\/strong>
\n<\/span><\/i><\/b>_____________________________________________<\/span><\/strong><\/span><\/p>\n

L\u1edcI N\u00d3I\u00a0\u0110\u1ea6U<\/strong><\/span><\/p>\n

Kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng c\u00e0ng ph\u00e1t tri\u1ec3n th\u00ec c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00e0ng tr\u1edf n\u00ean gay g\u1eaft, quy\u1ebft li\u1ec7t h\u01a1n. C\u1ea1nh tranh v\u1eeba l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 ch\u1ecdn l\u1ef1a v\u1eeba l\u00e0 c\u00f4ng c\u1ee5 \u0111\u00e0o th\u1ea3i c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t kinh doanh tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh lu\u00f4n bi\u1ebfn \u0111\u1ed9ng c\u00f9ng nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 nguy c\u01a1 ti\u1ec1m \u1ea9n v\u1edbi m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u1ea5t. V\u00ec th\u1ebf \u0111\u1ec3 gi\u1eef v\u1eefng v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111i\u1ec1u r\u1ea5t kh\u00f3 kh\u0103n, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i lu\u00f4n c\u00f3 bi\u1ec7n ph\u00e1p ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch c\u00f3 ch\u1ee7 \u0111\u1ed9ng, ph\u00f9 h\u1ee3p v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ecdi nguy c\u01a1, \u0111e do\u1ea1 c\u0169ng nh\u01b0 \u00e1p l\u1ef1c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y doanh nghi\u1ec7p ph\u1ea3i th\u1ef1c hi\u1ec7n s\u1ea3n xu\u1ea5t kinh doanh theo h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, theo kh\u00e1ch h\u00e0ng v\u00e0 ph\u1ea3i \u1ee9ng d\u1ee5ng ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0o th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh tr\u00ean th\u1ecb tr\u01b0\u1eddng trong \u0111\u00f3 vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ho\u00e0n thi\u1ec7n m\u1ed9t ch\u00ednh s\u00e1ch Mar_mix v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 bi\u1ec7n ph\u00e1p c\u1ee5 th\u1ec3 nh\u1eb1m th\u00fac \u0111\u1ea7y ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 c\u1ea1nh tranh s\u1eafc b\u00e9n nh\u1ea5t, hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng.<\/span><\/p>\n

T\u1eeb nh\u1eadn th\u1ee9c tr\u00ean trong qu\u00e1 tr\u00ecnh th\u1ef1c t\u1eadp t\u1ea1i C\u00f4ng ty cao su An D\u01b0\u01a1ng v\u00e0 \u0111\u01b0\u1ee3c s\u1ef1 gi\u00fap \u0111\u1ee1 t\u1eadn t\u00ecnh c\u1ee7a c\u00e1c th\u1ea7y c\u00f4 gia\u00f3 trong Khoa marketing m\u00e0 tr\u1ef1c ti\u1ebfp l\u00e0 Th\u1ea7y gi\u00e1o V\u0169 Tr\u00ed D\u0169ng c\u00f9ng v\u1edbi s\u1ef1 gi\u00fap \u0111\u1ee1 ch\u1ec9 b\u1ea3o, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n th\u1ef1c t\u1eadp t\u1ed1t c\u1ee7a c\u00e1c c\u00f4 ch\u00fa c\u00e1n b\u1ed9 c\u00f4ng nh\u00e2n vi\u00ean trong C\u00f4ng ty cao su An D\u01b0\u01a1ng, t\u00f4i \u0111\u00e3 l\u1ef1a ch\u1ecdn \u0111\u1ec1 t\u00e0i \u201cM\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p marketing nh\u1eb1m th\u00fac \u0111\u1ea9y Ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9n t\u1ea1i C\u00f4ng ty cao su An D\u01b0\u01a1ng \u201d.<\/span><\/p>\n

M\u1ee5c \u0111\u00edch c\u1ee7a \u0111\u1ec1 t\u00e0i nh\u1eb1m ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh th\u1ef1c tr\u1ea1ng th\u1ecb tr\u01b0\u1eddng s\u0103m l\u1ed1p \u00f4t\u00f4 t\u1ea1i Vi\u1ec7t nam v\u00e0 v\u1ecb th\u1ebf hi\u1ec7n t\u1ea1i c\u1ee7a C\u00f4ng ty cao su An D\u01b0\u01a1ng c\u00f9ng nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 m\u1ee5c ti\u00eau s\u1eafp t\u1edbi c\u1ee7a C\u00f4ng ty cao su An D\u01b0\u01a1ng \u0111\u1ec3 \u0111\u1ec1 su\u1ea5t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, bi\u1ec7n ph\u00e1p Mar_mix ph\u00f9 h\u1ee3p cho s\u1ea3n ph\u1ea9m s\u0103m l\u1ed1p \u00f4t\u00f4, g\u00f3p ph\u1ea7n gi\u1eef v\u1eefng v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ee7a C\u00f4ng Ty tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u0103m l\u1ed1p \u00f4t\u00f4 trong \u0111i\u1ec1u ki\u1ec7n s\u1ea3n xu\u1ea5t kinh doanh m\u1edbi.<\/span><\/p>\n

K\u1ebft c\u1ea5u c\u1ee7a b\u00e0i lu\u1eadn v\u0103n g\u1ed3m 3 ph\u1ea7n: <\/span>
\nPh\u1ea7n I: L\u00fd lu\u1eadn v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p marketing h\u1ed7n h\u1ee3p trong kinh doanh c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m th\u00fac \u0111\u1ea9y ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m. <\/span>
\nPh\u1ea7n II: Th\u1ef1c tr\u1ea1ng th\u1ecb tr\u01b0\u1eddng s\u0103m l\u1ed1p v\u00e0 vi\u1ec7c t\u1ed5 ch\u1ee9c, v\u1eadn h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p nh\u1eb1m th\u00fac \u0111\u1ea9y ti\u00eau th\u1ee5 m\u1eb7t h\u00e0ng s\u0103m l\u1ed1p t\u1ea1i C\u00f4ng ty cao su An D\u01b0\u01a1ng. <\/span>
\nPh\u1ea7n III: Ho\u00e0n thi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh marketing h\u1ed7n h\u1ee3p nh\u1eb1m ti\u00eau th\u1ee5 m\u1eb7t h\u00e0ng s\u0103m l\u1ed1p \u00f4t\u00f4 t\u1ea1i C\u00f4ng ty cao su An D\u01b0\u01a1ng . <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

K\u1ebf to\u00e1n Centax xin gi\u1edbi thi\u1ec7u lu\u1eadn v\u0103n \u0111\u1ec1 t\u00e0i: Ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9n t\u1ea1i C\u00f4ng ty cao su An D\u01b0\u01a1ng. M\u1eddi b\u1ea1n \u0111\u1ecdc c\u00f9ng tham kh\u1ea3o v\u00e0 download<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[1503],"_links":{"self":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/12277"}],"collection":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12277"}],"version-history":[{"count":0,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/12277\/revisions"}],"wp:attachment":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12277"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}