{"id":30490,"date":"2017-05-06T00:14:12","date_gmt":"2017-05-06T00:14:12","guid":{"rendered":"https:\/\/centax.dsoftware.vn\/?p=30490"},"modified":"2017-05-03T00:34:34","modified_gmt":"2017-05-03T00:34:34","slug":"cach-lap-ban-ke-hoach-kinh-doanh-business-proposal","status":"publish","type":"post","link":"https:\/\/centax.dsoftware.vn\/?p=30490","title":{"rendered":"C\u00e1ch l\u1eadp b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh (BUSINESS PROPOSAL)."},"content":{"rendered":"
\"C\u00e1ch<\/a>

C\u00e1ch l\u1eadp b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh<\/p><\/div>\n

\u0110\u1ed1i v\u1edbi c\u00e1c Doanh nghi\u1ec7p \u1edf n\u01b0\u1edbc ngo\u00e0i, b\u1ea3n \u0111\u1ec1 ngh\u1ecb kinh doanh \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t v\u0169 kh\u00ed t\u1ed1i th\u01b0\u1ee3ng c\u00f3 th\u1ec3 gi\u00fap g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. Tuy nhi\u00ean nhi\u1ec1u Doanh nghi\u1ec7p trong n\u01b0\u1edbc v\u1eabn \u00edt d\u00f9ng \u0111\u1ebfn. C\u00f3 th\u1ec3 do h\u1ecd ch\u01b0a h\u1ec1 bi\u1ebft v\u1ec1 n\u00f3 v\u00ec ch\u1eb3ng c\u00f3 ai d\u1ea1y v\u1ec1 c\u00e1i g\u1ecdi l\u00e0 \u201cb\u1ea3n \u0111\u1ec1 ngh\u1ecb kinh doanh\u201d trong c\u00e1c tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc, c\u0169ng c\u00f3 th\u1ec3 l\u00e0 do th\u00f3i quen \u00edt s\u1eef d\u1ee5ng. K\u1ebf to\u00e1n thu\u1ebf Centax xin chia s\u1ebb v\u1edbi c\u00e1c b\u1ea1n v\u1ea5n \u0111\u1ec1 n\u00e0y qua b\u00e0i vi\u1ebft:<\/span><\/p>\n

C\u00e1ch l\u1eadp b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh (BUSINESS PROPOSAL)<\/span><\/p>\n

1. B\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh l\u00e0 g\u00ec ?<\/span><\/strong><\/h2>\n

L\u00e2u nay, \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e0m \u0103n v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng, c\u00e1c Doanh nghi\u1ec7p Vi\u1ec7t Nam, th\u01b0\u1eddng ch\u1ec9 g\u1eedi t\u1edbi kh\u00e1ch m\u1ed9t th\u01b0 ch\u00e0o gi\u00e1, \u0111\u00ednh k\u00e8m theo l\u00e0 c\u00e1c catalog, t\u1edd r\u01a1i qu\u1ea3ng c\u00e1o,\u2026Nh\u1eefng Doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng b\u00e0i b\u1ea3n h\u01a1n th\u00ec s\u1ebd g\u1eedi k\u00e8m theo h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c nh\u01b0ng \u0111\u00f4i khi d\u00e0y c\u1ed9m v\u1edbi r\u1ea5t nhi\u1ec1u th\u00f4ng s\u1ed1, t\u00e0i li\u1ec7u. K\u1ebft qu\u1ea3 c\u1ee7a c\u00e1ch l\u00e0m \u0111\u00f3 th\u01b0\u1eddng l\u00e0 hi\u1ebfm c\u00f3 tr\u01b0\u1eddng h\u1ee3p th\u00e0nh c\u00f4ng.<\/span><\/p>\n

C\u00f3 th\u1ec3 chia b\u1ea3n \u0111\u1ec1 ngh\u1ecb kinh doanh l\u00e0m 2 lo\u1ea1i ch\u00ednh: lo\u1ea1i d\u00f9ng trong n\u1ed9i b\u1ed9 v\u00e0 lo\u1ea1i d\u00f9ng \u0111\u1ed1i ngo\u1ea1i.<\/span><\/p>\n

Lo\u1ea1i d\u00f9ng trong n\u1ed9i b\u1ed9 l\u00e0 nh\u1eefng \u0111\u1ec1 xu\u1ea5t c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn ch\u1ee9c n\u0103ng nh\u1eb1m tr\u00ecnh l\u00ean Ban qu\u1ea3n tr\u1ecb , Ban Gi\u00e1m \u0110\u1ed1c v\u1ec1 nh\u1eefng m\u00f4 h\u00ecnh, s\u1ea3n ph\u1eabm, nh\u1eefng c\u01a1 h\u1ed9i l\u00e0m \u0103n\u2026 m\u00e0 h\u1ecd cho l\u00e0 t\u1ed1t cho Doanh nghi\u1ec7p. Nh\u1eefng \u0111\u1ec1 xu\u1ea5t n\u00e0y c\u00f3 th\u1ec3 l\u00e0 t\u1ef1 ph\u00e1t t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn,c\u0169ng c\u00f3 th\u1ec3 l\u00e0 do c\u1ea5p tr\u00ean y\u00eau c\u1ea7u h\u1ecd nghi\u00ean c\u1ee9u r\u1ed3i \u0111\u1ec1 xu\u1ea5t. Nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady, \u1edf Vi\u1ec7t Nam, ng\u01b0\u1eddi ta th\u01b0\u1eddng l\u1eadp th\u00e0nh t\u1edd tr\u00ecnh, \u0111\u00ednh k\u00e8m theo l\u00e0 b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh. C\u00e1ch l\u00e0m n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c. Nh\u01b0ng th\u01b0\u1eddng l\u00e0 hi\u1ec7u qu\u1ea3 th\u1ea5p v\u00ec kh\u00f4ng cung c\u1ea5p \u0111\u00fang c\u00e1i m\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh c\u1ea7n \u0111\u1ecdc.<\/span><\/p>\n

Ng\u01b0\u1eddi vi\u1ebft b\u00e0i n\u00e0y mu\u1ed1n nh\u1ea5n m\u1ea1nh \u0111\u1ebfn lo\u1ea1i \u0111\u1ec1 ngh\u1ecb kinh doanh d\u00f9ng cho \u0111\u1ed1i ngo\u1ea1i. Lo\u1ea1i n\u00e0y c\u00f3 nhi\u1ec1u d\u1ea1ng v\u1edbi c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c nhau, nh\u01b0 d\u00f9ng thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e0m \u0103n nh\u1eb1m b\u00e1n h\u00e0ng, mua h\u00e0ng, gia c\u00f4ng\u2026.; d\u00f9ng t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c ; ki\u1ebfm v\u1ed1n \u0111\u1ea7u t\u01b0; nh\u1eb1m li\u00ean k\u1ebft h\u1ee3p t\u00e1c; nh\u1eb1m kh\u1edfi nghi\u1ec7p;ho\u1eb7c nh\u1eefng m\u1ee5c \u0111\u00edch kh\u00e1c \u2026<\/span>
\nDo m\u1ee5c \u0111\u00edch c\u1ee7a c\u00e1c b\u1ea3n g\u1ecdi l\u00e0 \u0111\u1ec1 ngh\u1ecb kinh doanh kh\u00e1c nhau, n\u00ean b\u1ed1 c\u1ee5c, d\u00e0n b\u00e0i v\u00e0 m\u1ee5c ti\u00eau c\u0169ng s\u1ebd kh\u00e1c nhau. Nh\u01b0ng t\u1ef1u trung, ch\u00fang l\u00e0 m\u1ed9t lo\u1ea1i t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb c\u1ee7a Doanh nghi\u1ec7p \u0111\u1ec3 g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3.<\/span><\/p>\n

2. N\u1ed9i dung c\u1ee7a m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh.<\/span><\/strong><\/h2>\n

Ph\u1ea7n 1: T\u00f3m t\u1eaft b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh<\/span><\/h3>\n

\u0110\u00e2y l\u00e0 ph\u1ea7n t\u1ed1i quan tr\u1ecdng, \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u1ecdc \u0111\u1ea7u ti\u00ean nh\u01b0ng l\u1ea1i \u0111\u01b0\u1ee3c vi\u1ebft sau c\u00f9ng. <\/span>
\nT\u1ea1i sao t\u1ed1i quan tr\u1ecdng? B\u1edfi v\u00ec ng\u01b0\u1eddi xem n\u00f3 th\u01b0\u1eddng l\u00e0 c\u00e1c v\u1ecb Ch\u1ee7 T\u1ecbch hay CEO c\u1ee7a Doanh nghi\u1ec7p,nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng r\u1ea5t \u00edt th\u1eddi gian \u0111\u1ec3 \u201cnh\u00e2m nhi\u201d c\u00e2u ch\u1eef. H\u1ecd ch\u1ec9 xem l\u01b0\u1edbt c\u00e1c \u00fd ch\u00ednh v\u00e0 \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 c\u1ea7n thi\u1ebft ph\u1ea3i xem t\u00e0i li\u1ec7u hay kh\u00f4ng. N\u1ebfu cho l\u00e0 c\u1ea7n thi\u1ebft, h\u1ecd s\u1ebd chuy\u1ec3n xu\u1ed1ng c\u00e1c c\u1ea5p d\u01b0\u1edbi \u0111\u1ec3 xem k\u1ef7 v\u00e0 b\u00e1o c\u00e1o l\u1ea1i; c\u00f2n n\u1ebfu th\u1ea5y kh\u00f4ng c\u1ea7n, h\u1ecd s\u1ebd cho th\u00f9ng r\u00e1c. Tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng c\u00f3 ph\u1ea7n t\u00f3m t\u1eaft, h\u1ecd s\u1ebd l\u01b0\u1edbt s\u01a1 v\u00e0 r\u1ea5t d\u1ec5 th\u1ea5y l\u00e0 ch\u1eb3ng c\u00f3 g\u00ec \u0111\u00e1ng gi\u00e1.<\/span>
\nTh\u1ef1c t\u1ebf l\u00e0 c\u00e1c Doanh nghi\u1ec7p ch\u01b0a c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m th\u01b0\u1eddng th\u00edch \u0111\u01b0a v\u00e0o ph\u1ea7n n\u00e0y nh\u1eefng th\u1ee9 m\u00e0 ng\u01b0\u1eddi ta ch\u1eb5ng m\u1ea5y quan t\u00e2m. L\u1ea5y th\u00ed d\u1ee5, m\u1ed9t Doanh nghi\u1ec7p mu\u1ed1n t\u00ecm nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1eabm c\u00e0 ph\u00ea organic c\u1ee7a m\u00ecnh, h\u1ecd th\u01b0\u1eddng nh\u1ea5n m\u1ea1nh v\u1ec1 nh\u1eefng th\u1ee9 li\u00ean quan \u0111\u1ebfn c\u00e0 ph\u00ea hay t\u1edbi \u201ct\u00ednh organic\u201d\u2026.Nh\u01b0ng m\u1ed9t \u00d4ng ch\u1ee7 t\u1ecbch c\u1ee7a m\u1ed9t qu\u1ef9 \u0111\u1ea7u t\u01b0 th\u00ec ch\u1eb5ng quan t\u00e2m \u0111\u1ebfn c\u00e0 ph\u00ea, rau, ph\u00e2n b\u00f3n, hay m\u1ed9t s\u1ea3n ph\u1eabm n\u00e0o c\u1ee5 th\u1ec3 c\u1ea3. <\/span>
\nC\u00e1i m\u00e0 \u00f4ng ta quan t\u00e2m l\u00e0 s\u1ef1 sinh l\u1ee3i v\u00e0 r\u1ee7i ro. V\u1eady th\u00ec, m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft n\u00eau \u0111\u01b0\u1ee3c \u00fd \u0111\u00e2y l\u00e0 m\u1ed9t \u0111\u1ec1 ngh\u1ecb kinh doanh sinh l\u1ee3i cao, r\u1ee7i ro \u00edt s\u1ebd g\u00e2y \u0111\u01b0\u1ee3c ch\u00fa \u00fd. D\u0129 nhi\u00ean l\u00e0 ti\u1ebfp theo \u0111\u00f3 \u00d4ng ta s\u1ebd th\u1eafc m\u1eafc l\u00e0m c\u00e1i g\u00ec v\u00e0 t\u1ea1i sao? <\/span>
\nTh\u00f4ng th\u01b0\u1eddng ph\u1ea7n t\u00f3m t\u1eaft c\u00f3 c\u00e1c ph\u1ea7n ch\u00ednh:<\/span>
\n– M\u1ee5c ti\u00eau: h\u00e3y n\u00eau ra nh\u1eefng m\u1ee5c ti\u00eau t\u00e0i ch\u00ednh v\u00e0 phi t\u00e0i ch\u00ednh m\u00e0 d\u1ef1 \u00e1n nh\u1eafm \u0111\u1ebfn (doanh thu, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn, hi\u1ec7u qu\u1ea3 s\u1ea3n xu\u1ea5t\u2026). Th\u00ed d\u1ee5: \u201c B\u1ea3n \u0111\u1ec1 ngh\u1ecb kinh doanh n\u00e0y \u0111\u01b0\u1ee3c l\u1eadp ra v\u1edbi m\u1ee5c ti\u00eau mang l\u1ea1i m\u1ed9t t\u1ef7 l\u1ec7 ROE l\u00ean \u0111\u1ebfn %..\u201d<\/span>
\n– Nhi\u1ec7m v\u1ee5: nh\u1eefng h\u00ecnh \u1ea3nh m\u00e0 c\u00f4ng ty mu\u1ed1n t\u1ea1o ra \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty s\u1ebd mang l\u1ea1i cho kh\u00e1ch h\u00e0ng, nh\u1eefng cam k\u1ebft m\u00e0 c\u00f4ng ty s\u1ebd th\u1ef1c hi\u1ec7n… <\/span>
\n– Y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng: H\u00e3y n\u00eau nh\u1eefng \u0111i\u1ec1u kh\u00e1c bi\u1ec7t m\u00e0 c\u00f4ng ty s\u1ebd \u0111em l\u1ea1i so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u1eefng y\u1ebfu t\u1ed1 nh\u1eb1m \u0111\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau \u0111\u01b0a ra s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c. <\/span>
\n– Nh\u1eefng th\u00e0nh t\u00edch m\u00e0 C\u00f4ng ty \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c trong qu\u00e1 kh\u1ee9 nh\u01b0 c\u00e1c gi\u1ea5y ch\u1ee9ng nh\u1eadn, c\u00e1c b\u1eb1ng khen\u2026.<\/span><\/p>\n

Ph\u1ea7n 2: N\u1ed9i dung ch\u00ednh c\u1ee7a B\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh<\/span><\/strong><\/h3>\n

Ph\u1ea7n n\u00e0y ph\u1ea3i gi\u1edbi thi\u1ec7u \u0111\u01b0\u1ee3c :<\/span>
\n\u2022 Ta l\u00e0 ai, c\u00f3 nh\u1eefng \u01b0u th\u1ebf, \u0111\u1eb7c \u0111i\u1ec5m , l\u1ee3i th\u1ebf g\u00ec, <\/span>
\n\u2022 V\u1ea5n \u0111\u1ec1 \u0111\u1ec1 ngh\u1ecb l\u00e0 g\u00ec; th\u1ecb tr\u01b0\u1eddng ra sao, c\u01a1 h\u1ed9i bao l\u1edbn; t\u00ednh kh\u1ea3 thi, m\u00f4 h\u00ecnh kinh doanh ra sao,\u2026.<\/span>
\n\u2022 Nh\u1eefng l\u1ee3i \u00edch k\u1ef3 v\u1ecdng \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/span>
\n\u2022 Gi\u1ea3i ph\u00e1p mang l\u1ea1i.<\/span>
\n\u0110\u1ec3 c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0y, ng\u01b0\u1eddi vi\u1ebft ph\u1ea3i hi\u1ec3u bi\u1ebft ng\u01b0\u1eddi \u0111\u1ecdc l\u00e0 ai v\u00e0 \u0111\u1ee9ng tr\u00ean g\u00f3c nh\u00ecn c\u1ee7a h\u1ecd: t\u1ea1i sao h\u1ecd ph\u1ea3i quan t\u00e2m v\u1edbi b\u1ea3n \u0111\u1ec1 ngh\u1ecb kinh doanh n\u00e0y, vi\u1ec7c l\u00e0m \u0103n n\u00e0y s\u1ebd mang t\u1edbi cho h\u1ecd \u0111i\u1ec1u g\u00ec, c\u00f3 kh\u00f3 kh\u0103n ( pain) n\u00e0o khi\u1ebfn h\u1ecd quan t\u00e2m, c\u00f3 mong mu\u1ed1n (gain) n\u00e0o h\u1ecd mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c, v\u00e0 nh\u1eefng gi\u1ea3i ph\u00e1p m\u00e0 b\u1ea3n \u0111\u1ec1 ngh\u1ecb mang l\u1ea1i c\u00f3 l\u00e0m \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec1u \u0111\u00f3 hay kh\u00f4ng. N\u1ebfu b\u1ea3n \u0111\u1ec1 ngh\u1ecb kinh doanh \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u n\u00e0y th\u00ec kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng s\u1ebd kh\u00f4ng nh\u1ecf.<\/span><\/p>\n

Ph\u1ea7n 3: \u0110\u1ec1 ngh\u1ecb c\u1ee7a B\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh.\u00a0<\/span>
\n\u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea7n quan tr\u1ecdng. H\u00e3y cho ng\u01b0\u1eddi \u0111\u1ecdc bi\u1ebft r\u1eb1ng ch\u00fang ta mang t\u1edbi cho h\u1ecd m\u1ed9t \u0111\u1ec1 ngh\u1ecb h\u1ea5p d\u1ea9n tr\u00ean c\u01a1 s\u1edf win-win. \u0110\u1eebng t\u1ef1 h\u1ea1 m\u00ecnh v\u00e0 c\u0169ng \u0111\u1eebng qu\u00e1 \u0111\u1ec3 cao m\u00ecnh. C\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 mang t\u00ednh kh\u1ea3 thi c\u00e0ng t\u1ed1t, th\u00ed d\u1ee5: \u201cN\u1ebfu c\u00e1c \u00d4ng \u0111\u1ea7u t\u01b0 v\u00e0o 10 t\u1ef7 c\u00e1c \u00d4ng s\u1ebd chi\u1ebfm 40% c\u1ed5 ph\u1ea7n, hay :\u201dn\u1ebfu ch\u00fang t\u00f4i tr\u1edf th\u00e0nh nh\u00e0 ph\u00e2n ph\u1ed1i, trong v\u00f2ng m\u1ed9t n\u0103m ch\u00fang t\u00f4i s\u1ebd ph\u00e1t tri\u1ec3n \u00edt nh\u1ea5t 50 \u0111i\u1ec3m b\u00e1n,\u2026\u201d. \u0110\u1eebng bao gi\u1edd v\u1ebd ra nh\u1eefng vi\u1ec5n c\u1ea3nh kh\u00f4ng kh\u1ea3 thi v\u00e0 c\u0169ng \u0111\u1eebng cam k\u1ebft nh\u1eefng g\u00ec kh\u00f4ng c\u00f3 c\u01a1 s\u1edf th\u1ef1c hi\u1ec7n. H\u00e3y cho h\u1ecd th\u1ea5y s\u1ef1 trung th\u1ef1c v\u00ec kh\u1edfi \u0111\u1ea7u c\u1ee7a m\u1ed9t giao k\u1ebft l\u00e0m \u0103n ch\u00ednh l\u00e0 ni\u1ec1m tin.<\/span><\/p>\n

Ph\u1ea7n 4: Ph\u1ea7n ph\u1ee5 l\u1ee5c c\u1ee7a B\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh.<\/span><\/strong><\/h3>\n

Do nh\u1eefng ph\u1ea7n tr\u00ean, th\u01b0\u1eddng \u0111\u01b0\u1ee3c vi\u1ebft ng\u1eafn g\u1ecdn, n\u00ean trong ph\u1ea7n cu\u1ed1i c\u00f9ng n\u00e0y , c\u00e1c ph\u00e9p t\u00ednh, bi\u1ec3u \u0111\u1ed3,\u2026 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00ednh k\u00e8m \u1edf ph\u1ea7n cu\u1ed1i c\u00f9ng cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n xem k\u1ef7 c\u00e1c s\u1ed1 li\u1ec7u.<\/span><\/p>\n

3. N\u0103m b\u01b0\u1edbc \u0111\u1ec3 vi\u00eat m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh<\/span><\/strong><\/h2>\n

B\u01b0\u1edbc 1 : Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng. <\/span><\/strong><\/h3>\n

T\u1ea1i b\u01b0\u1edbc n\u00e0y ch\u00fang ta t\u00ecm hi\u1ec3u r\u1ecf \u0111\u1ed1i t\u01b0\u01a1ng m\u00e0 ch\u00fang ta mu\u1ed1n \u0111\u1ec1 ngh\u1ecb l\u00e0m \u0103n . Nh\u01b0 \u0111\u00e3 c\u1ea7n bi\u1ebft h\u1ecd c\u00f3 kh\u00f3 kh\u0103n g\u00ec, k\u1ef3 v\u1ecdng \u0111i\u1ec1u g\u00ec,tri\u1ebft l\u00fd c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o, ti\u1ec3u s\u1eed h\u1ecd ra sao. C\u1ea7n bi\u1ebft ti\u1ec3u s\u1eed l\u00e0 v\u00ec n\u1ebfu ng\u01b0\u1eddi \u0111\u1ecdc b\u1ea3n \u0111\u1ec1 ngh\u1ecb c\u1ee7a ch\u00fang ta l\u00e0 \u00d4ng B t\u1eebng l\u00e0m \u1edf C\u00f4ng X n\u00e0o \u0111\u00f3, th\u00ec nh\u1eefng g\u00ec m\u00e0 ta \u0111\u1ec1 c\u1eadp n\u1ebfu c\u00f3 li\u00ean quan \u0111\u1ebfn c\u00f4ng ty X v\u00e0 \u0111\u01b0\u1ee3c n\u00eau m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c , th\u00ec ch\u1eafc h\u1eb5n \u00d4ng \u1ea5y s\u1ebd tin ch\u00fang ta. H\u01a1n n\u1eefa, vi\u1ec7c bi\u1ebft r\u1ecf m\u1ed9t ng\u01b0\u1eddi c\u00f3 ki\u1ebfn th\u1ee9c nh\u01b0 th\u1ebf n\u00e0o, t\u1ea7m nh\u00ecn ra sao, s\u1ebd gi\u00fap ch\u00fang ta n\u00f3i c\u00f9ng m\u1ed9t ng\u00f4n ng\u1eef v\u1edbi h\u1ecd.<\/span><\/p>\n

B\u01b0\u1edbc 2 : L\u1eadp \u0111\u1ec1 c\u01b0\u01a1ng. <\/span><\/strong><\/h3>\n

Ph\u1ea7n n\u00e0y s\u1ebd ph\u00e1c th\u1ea3o nh\u1eefng g\u00ec s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp, nh\u1ea5n m\u1ea1nh nh\u1eefng \u0111i\u1ec3m n\u00e0o, n\u00eau s\u1ed1 li\u1ec7u g\u00ec. H\u00e3y nh\u1edb \u00ab \u0111\u00e1nh \u00bb s\u00e2u v\u00e0o l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1eebng qu\u00ean c\u00f4ng th\u1ee9c FAB ( feature \u2013 advantage – benefit). <\/span>
\nKhi \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p hay s\u1ea3n ph\u1ea9m c\u1ea7n n\u00eau \u0111\u1eb7c t\u00ednh c\u1ee7a ch\u00fang l\u00e0 g\u00ec, c\u00f3 \u01b0u \u0111i\u1ec3m g\u00ec cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i v\u00e0 \u00edch l\u1ee3i g\u00ec cho kh\u00e1ch h\u00e0ng – ng\u01b0\u1eddi v\u1ed1n lu\u00f4n quan t\u00e2m \u0111\u1ebfn l\u1ee3i \u00edch c\u1ee7a h\u1ecd khi quy\u1ebft \u0111\u1ecbnh kinh doanh h\u01a1n l\u00e0 l\u1ee3i \u00edch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

B\u01b0\u1edbc 3 : T\u1eadp h\u1ee3p c\u00e1c d\u1eef li\u1ec7u v\u00e0 chu\u1ea9n b\u1ecb nh\u00e2n s\u1ef1.<\/span><\/strong>
\nB\u01b0\u1edbc 4 : D\u1ef1 th\u1ea3o b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh. <\/span><\/strong><\/h3>\n

Khi d\u1ef1 th\u1ea3o b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh c\u1ea7n tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc 7 C :<\/span><\/p>\n

    \n
  • Vi\u1ebft r\u1ecf r\u00e0ng ( clear writing) ngh\u0129a l\u00e0 \u0111\u1eebng vi\u1ebft \u1ea9n \u00fd, \u0111\u1eebng vi\u1ebft ki\u1ec3u hi\u1ec3u sao c\u0169ng \u0111\u01b0\u1ee3c ; <\/span><\/li>\n
  • Vi\u1ebft ng\u1eafn g\u1ecdn ( concise writing) \u0111\u1eebng v\u0103n ch\u01b0\u01a1ng c\u1ea7u k\u1ef3, \u0111i l\u00f2ng v\u00f2ng m\u00e0 h\u00e3y \u0111i ngay v\u00e0o v\u1ea5n \u0111\u1ec1; <\/span><\/li>\n
  • Vi\u1ebft ho\u00e0n ch\u1ec9nh ( complete writing) ngh\u0129a l\u00e0 vi\u1ebft c\u00f3 \u0111\u1ea7u c\u00f3 \u0111u\u00f4i; <\/span><\/li>\n
  • Vi\u1ebft ch\u00ednh x\u00e1c ( correct writing) vi\u1ebft nh\u1eefng g\u00ec m\u00ecnh bi\u1ebft v\u00e0 c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng; Vi\u1ebft theo gi\u1ecdng v\u0103n \u0111\u00e0m tho\u1ea1i ( conversational writing); <\/span><\/li>\n
  • Vi\u1ebft nh\u00e3 nh\u1eb7n (courteous writing); vi\u1ebft mang t\u00ednh x\u00e2u d\u1ef1ng (constructive writing)<\/span><\/li>\n<\/ul>\n

    B\u01b0\u1edbc 5 : Xem x\u00e9t v\u00e0 hi\u1ec7u \u0111\u00ednh l\u1ea1i l\u1ea7n cu\u1ed1i.<\/span><\/strong><\/h3>\n

    4. C\u00e1c l\u01b0u \u00fd th\u00eam khi vi\u1ebft B\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh :<\/span><\/strong><\/h2>\n

    H\u00e3y nh\u1edb khi nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n h\u00e0ng m\u00e0 kh\u00f4ng ch\u00fa \u00fd t\u1edbi gi\u1ea3i ph\u00e1p nh\u1eb1m gi\u1ea3i quy\u1ebft cho v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00ec ta h\u00e3y t\u1eadp trung v\u00e0o \u0111i\u1ec1u n\u00e0y. H\u00e3y xo\u00e1y s\u00e2y v\u00e0o t\u1eebng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3, \u0111\u1eebng bao gi\u1edd vi\u1ebft m\u1ed9t b\u1ea3n \u0111\u1ec1 ngh\u1ecb kinh doanh d\u00f9ng chung cho t\u1ea5t c\u1ea3.<\/span>
    \nC\u0169ng c\u1ea7n l\u01b0u \u00fd m\u1ed9t b\u1ea3n \u0111\u1ec1 ngh\u1ecb \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y \u0111\u1eb9p s\u1ebd ch\u1ee9ng t\u1ecf b\u1ea1n l\u00e0 ng\u01b0\u1eddi chuy\u00ean nghi\u1ec7p.<\/span>
    \nKh\u00f3 c\u00f3 th\u1ec3 n\u00f3i h\u1ebft t\u1ea5t c\u1ea3 nh\u1eefng k\u1ef9 thu\u1eadt \u0111\u1ec3 gi\u00fap c\u00e1c B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t b\u1ea3n \u0111\u1ec1 ngh\u1ecb kinh doanh mang t\u00ednh chuy\u00ean nghi\u1ec7p, nh\u01b0ng khi c\u00e0ng th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng th\u00ec ph\u1ea7n th\u1eafng r\u1ea5t l\u1edbn. B\u1ea3n \u0111\u1ec1 ngh\u1ecb kinh doanh kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c c\u00f4ng ty hay m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh. \u0110\u00f3 l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m h\u00f2a tr\u1ed9n t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00e0 Doanh nghi\u1ec7p mu\u1ed1n ch\u1ea1m v\u00e0o tr\u00e1i tim c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

    Lai Ho<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u0110\u1ed1i v\u1edbi c\u00e1c Doanh nghi\u1ec7p \u1edf n\u01b0\u1edbc ngo\u00e0i, b\u1ea3n \u0111\u1ec1 ngh\u1ecb kinh doanh \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t v\u0169 kh\u00ed t\u1ed1i th\u01b0\u1ee3ng c\u00f3 th\u1ec3 gi\u00fap g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. Tuy nhi\u00ean nhi\u1ec1u Doanh nghi\u1ec7p trong n\u01b0\u1edbc v\u1eabn \u00edt d\u00f9ng \u0111\u1ebfn. C\u00f3 th\u1ec3 do h\u1ecd ch\u01b0a h\u1ec1 bi\u1ebft v\u1ec1 n\u00f3 v\u00ec ch\u1eb3ng c\u00f3 ai d\u1ea1y..<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[4262,4263,4264],"_links":{"self":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/30490"}],"collection":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30490"}],"version-history":[{"count":0,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/30490\/revisions"}],"wp:attachment":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30490"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}