{"id":5469,"date":"2015-08-03T03:03:41","date_gmt":"2015-08-03T03:03:41","guid":{"rendered":"https:\/\/centax.dsoftware.vn\/?p=5469"},"modified":"2015-08-07T09:10:44","modified_gmt":"2015-08-07T09:10:44","slug":"cac-giai-phap-marketing-dong-bo-nham-nang-cao-hieu-qua-kinh-doanh-o-cong-ty-bao-hiem-nhan-tho-bac-giang","status":"publish","type":"post","link":"https:\/\/centax.dsoftware.vn\/?p=5469","title":{"rendered":"C\u00e1c gi\u1ea3i ph\u00e1p marketing \u0111\u1ed3ng b\u1ed9 nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh \u1edf C\u00f4ng ty B\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd B\u1eafc Giang"},"content":{"rendered":"

L\u01afU \u00dd<\/span><\/strong><\/span><\/p>\n

B\u1ea1n \u0111\u1ecdc k\u00e9o xu\u1ed1ng cu\u1ed1i b\u00e0i vi\u1ebft \u1ea5n v\u00e0o ph\u1ea7n t\u1ea3i files<\/span> \u0111\u1ec3 l\u01b0u gi\u1eef t\u1eadp tin v\u1ec1 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n.
\n<\/span><\/strong><\/em><\/span>_____________________________________________<\/strong><\/span><\/p>\n

\"77-01\"<\/a>L\u1edcI N\u00d3I\u00a0\u0110\u1ea6U<\/span><\/strong><\/span><\/p>\n

Trong n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p di\u1ec5n ra v\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft. Tr\u01b0\u1edbc ng\u01b0\u1ee1ng c\u1eeda h\u1ed9i nh\u1eadp, c\u00e1c doanh nghi\u1ec7p mu\u1ed1n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea3i c\u00f3 nh\u1eefng ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kinh doanh, chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn v\u00e0 s\u00e1ng t\u1ea1o sao cho ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p, v\u1edbi th\u1ef1c t\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

\u0110i\u1ec1u \u0111\u00f3 \u0111\u00e3 minh ch\u1ee9ng r\u1eb1ng marketing l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p, l\u00e0 ch\u00eca kho\u00e1 v\u00e0ng gi\u00fap c\u00e1c doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft m\u1ecdi v\u1ea5n \u0111\u1ec1.<\/span><\/p>\n

V\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng ch\u00ednh s\u00e1ch hi\u1ec7u qu\u1ea3 marketing kh\u00f4ng ch\u1ec9 gi\u00fap cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t; kinh doanh l\u1ef1a ch\u1ecdn \u0111\u00fang ph\u01b0\u01a1ng \u00e1n \u0111\u1ea7u t\u01b0, t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 th\u1eddi c\u01a1 kinh doanh m\u00e0 c\u00f2n gi\u00fap h\u1ecd x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh. S\u1eed d\u1ee5ng c\u00e1c v\u0169 kh\u00ed c\u1ea1nh tranh c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t nh\u1eb1m n\u00e2ng cao uy t\u00edn, chinh ph\u1ee5c kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch marketing \u1edf doanh nghi\u1ec7p trong th\u1eddi gian th\u1ef1c t\u1eadp \u1edf C\u00f4ng ty B\u1ea3o hi\u1ec3m Nh\u00e2n th\u1ecd B\u1eafc Giang em \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh ch\u1ecdn \u0111\u1ec1 t\u00e0i: “C\u00e1c gi\u1ea3i ph\u00e1p marketing \u0111\u1ed3ng b\u1ed9 nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh \u1edf C\u00f4ng ty B\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd B\u1eafc Giang” \u0111\u1ec3 l\u00e0m chuy\u00ean \u0111\u1ec1 t\u1ed1t nghi\u1ec7p.<\/span><\/p>\n

M\u1ee5c \u0111\u00edch nghi\u00ean c\u1ee9u:<\/span>
\nTr\u00ean c\u01a1 s\u1edf l\u00fd lu\u1eadn chuy\u00ean ng\u00e0nh, t\u00ecm hi\u1ec3u th\u1ef1c t\u1ebf, ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ef1c tr\u1ea1ng ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00f4ng ty \u0111\u00e3 ch\u1ec9 ra \u01b0u \u0111i\u1ec3m c\u0169ng nh\u01b0 nguy\u00ean nh\u00e2n sinh ra t\u00ecnh tr\u1ea1ng \u0111\u00f3 \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng ho\u00e0n thi\u1ec7n n\u00f3.<\/span><\/p>\n

Gi\u1edbi h\u1ea1n nghi\u00ean c\u1ee9u:<\/span>
\nDo h\u1ea1n ch\u1ebf v\u1ec1 th\u1eddi gian c\u0169ng nh\u01b0 n\u0103ng l\u1ef1c tr\u00ecnh \u0111\u1ed9 c\u00f3 h\u1ea1n, n\u00ean \u0111\u1ec1 t\u00e0i em ch\u1ec9 nghi\u00ean c\u1ee9u ph\u1ea1m vi d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 ti\u1ebfp c\u1eadn c\u1ee7a m\u00f4n h\u1ecdc marketing chuy\u00ean ng\u00e0nh.<\/span><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u: Trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, em c\u1ed1 g\u1eafng v\u1eadn d\u1ee5ng nguy\u00ean l\u00fd c\u01a1 b\u1ea3n c\u1ee7a t\u01b0 duy \u0111\u1ed5i m\u1edbi, ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn h\u1ec7 th\u1ed1ng l\u00f4gic v\u00e0 l\u1ecbch s\u1eed v\u1eeba nh\u1eb1m ph\u00e2n t\u00edch bi\u1ec7n ch\u1ee9ng m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u, v\u1eeba \u0111\u1eb7t n\u00f3 v\u00e0o trong m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n

V\u1edbi m\u1ee5c \u0111\u00edch nghi\u00ean c\u1ee9u, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 gi\u1edbi h\u1ea1n nghi\u00ean c\u1ee9u tr\u00ean, em chia \u0111\u1ec1 t\u00e0i c\u1ee7a m\u00ecnh l\u00e0m 3 ph\u1ea7n:<\/span>
\nCh\u01b0\u01a1ng I: C\u01a1 s\u1edf l\u00fd lu\u1eadn c\u1ee7a vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u1edf c\u00f4ng ty s\u1ea3n xu\u1ea5t kinh doanh.<\/span>
\nCh\u01b0\u01a1ng II: Ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ef1c tr\u1ea1ng kinh doanh c\u1ee7a C\u00f4ng ty b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd B\u1eafc Giang.<\/span>
\nCh\u01b0\u01a1ng III: M\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p marketing \u0111\u1ed3ng b\u1ed9 nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh.<\/span><\/p>\n

\u0110\u1ec3 ho\u00e0n th\u00e0nh chuy\u00ean \u0111\u1ec1 n\u00e0y, em \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ec9 b\u1ea3o v\u00e0 gi\u00fap \u0111\u1ee1 t\u1eadn t\u00ecnh c\u1ee7a c\u00f4 gi\u00e1o Ph\u1ea1m Thu\u00fd H\u1ed3ng – Khoa Kinh doanh Th\u01b0\u01a1ng m\u1ea1i, c\u0169ng nh\u01b0 c\u00e1c c\u00f4 ch\u00fa, anh ch\u1ecb trong c\u00f4ng ty. Em xin ch\u00e2n th\u00e0nh c\u1ea3m \u01a1n s\u1ef1 gi\u00fap \u0111\u1ee1 qu\u00fd b\u00e1u \u0111\u00f3.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

K\u1ebf to\u00e1n Centax xin gi\u1edbi thi\u1ec7u lu\u1eadn v\u0103n \u0111\u1ec1 t\u00e0i: C\u00e1c gi\u1ea3i ph\u00e1p marketing \u0111\u1ed3ng b\u1ed9 nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh \u1edf C\u00f4ng ty B\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd B\u1eafc Giang<\/p>\n","protected":false},"author":7,"featured_media":7028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[660],"_links":{"self":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/5469"}],"collection":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5469"}],"version-history":[{"count":0,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/5469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/media\/7028"}],"wp:attachment":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5469"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}