{"id":5781,"date":"2015-08-04T07:04:55","date_gmt":"2015-08-04T07:04:55","guid":{"rendered":"https:\/\/centax.dsoftware.vn\/?p=5781"},"modified":"2015-08-07T09:28:18","modified_gmt":"2015-08-07T09:28:18","slug":"mar-mix-trong-kinh-doanh-khach-san-du-lich","status":"publish","type":"post","link":"https:\/\/centax.dsoftware.vn\/?p=5781","title":{"rendered":"Mar – Mix trong kinh doanh Kh\u00e1ch s\u1ea1n Du L\u1ecbch"},"content":{"rendered":"

L\u01afU \u00dd<\/span><\/strong><\/span><\/p>\n

B\u1ea1n \u0111\u1ecdc k\u00e9o xu\u1ed1ng cu\u1ed1i b\u00e0i vi\u1ebft \u1ea5n v\u00e0o ph\u1ea7n t\u1ea3i files<\/span> \u0111\u1ec3 l\u01b0u gi\u1eef t\u1eadp tin v\u1ec1 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n.
\n<\/span><\/strong><\/em><\/span>_____________________________________________<\/strong><\/span><\/p>\n

\"93-01\"<\/a>L\u1edcI M\u1ede \u0110\u1ea6U<\/span><\/strong><\/span><\/p>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u01b0\u01a1n l\u00ean kh\u00f4ng ng\u1eebng c\u1ee7a n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t v\u00e0 gay g\u1eaft, th\u00ec c\u00f4ng t\u00e1c Marketing l\u1ea1i c\u00e0ng th\u1ef1c s\u1ef1 \u0111\u00f3ng g\u00f3p m\u1ed9t vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. Marketing \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u00e0 ra \u0111\u1eddi t\u1eeb s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 li\u00ean t\u1ee5c c\u1ee7a n\u1ec1n v\u0103n minh c\u00f4ng nghi\u1ec7p. C\u00e1ch \u0111\u00e2y g\u1ea7n t\u00e1m th\u1eadp k\u1ef7 (v\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 20) marketing xu\u1ea5t hi\u1ec7n nh\u01b0 l\u00e0 m\u1ed9t ng\u00e0nh khoa h\u1ecdc qu\u1ea3n l\u00fd x\u00ed nghi\u1ec7p. Cho t\u1edbi ng\u00e0y nay Marketing \u0111\u01b0\u1ee3c hi\u1ec3u v\u1edbi quan ni\u1ec7m \u0111\u1ea7y \u0111\u1ee7 h\u01a1n, theo Philip Kotler (chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 Marketing \u1edf M\u1ef9) th\u00ec Marketing l\u00e0 s\u1ef1 ph\u00e2n t\u00edch, k\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c v\u00e0 ki\u1ec3m tra nh\u1eefng kh\u1ea3 n\u0103ng c\u00e2u kh\u00e1ch c\u1ee7a m\u1ed9t C\u00f4ng ty c\u0169ng nh\u01b0 nh\u1eefng ch\u00ednh s\u00e1ch ho\u1ea1t \u0111\u1ed9ng v\u1edbi nhu c\u1ea7u tho\u1ea3 m\u00e3n mong mu\u1ed1n c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c phong ph\u00fa v\u00e0 \u0111a d\u1ea1ng b\u1edfi v\u00ec marketing v\u1eabn c\u00f2n \u0111ang trong qu\u00e1 tr\u00ecnh v\u1eadn \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n. V\u00ec v\u1eady kh\u00f3 m\u00e0 \u0111\u01b0a ra \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ecbnh ngh\u0129a th\u1eadt ch\u00ednh x\u00e1c v\u00e0 tr\u1ecdn v\u1eb9n v\u1ec1 Marketing n\u00f3i chung. Ng\u01b0\u1eddi ta ch\u1ec9 hi\u1ec3u n\u00f3 v\u1edbi \u00fd ngh\u0129a \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t \u0111\u00f3 l\u00e0: Marketing l\u00e0 m\u00f4n khoa h\u1ecdc kinh t\u1ebf nghi\u00ean c\u1ee9u c\u00e1c quy lu\u1eadt h\u00ecnh th\u00e0nh v\u00e0 \u0111\u1ed9ng th\u00e1i chuy\u1ec3n ho\u00e1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ngh\u1ec7 thu\u1eadt \u0111\u1ed3ng quy c\u00e1c ho\u1ea1t \u0111\u1ed9ng, \u1ee9ng x\u1eed kinh doanh trong khu\u00f4n kh\u1ed5 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 v\u00e0 qu\u1ea3n tr\u1ecb h\u1ed7n h\u1ee3p c\u00e1c kh\u1ea3 n\u0103ng, n\u1ed7 l\u1ef1c ch\u00e0o h\u00e0ng chi\u00eau kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u khi\u1ec3n c\u00e1c d\u00f2ng ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 nh\u1eb1m tho\u1ea3 m\u00e3n t\u1ed1i \u0111a nhu c\u1ea7u t\u1eadp kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u qu\u1ea3 m\u1ee5c ti\u00eau c\u1ee7a m\u1ed9t doanh nghi\u1ec7p trong m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u1ee7a n\u00f3.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u01afU \u00dd B\u1ea1n \u0111\u1ecdc k\u00e9o xu\u1ed1ng cu\u1ed1i b\u00e0i vi\u1ebft \u1ea5n v\u00e0o ph\u1ea7n t\u1ea3i files \u0111\u1ec3 l\u01b0u gi\u1eef t\u1eadp tin v\u1ec1 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n. _____________________________________________ L\u1edcI M\u1ede \u0110\u1ea6U V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u01b0\u01a1n l\u00ean kh\u00f4ng ng\u1eebng c\u1ee7a n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t..<\/p>\n","protected":false},"author":7,"featured_media":7074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[723],"_links":{"self":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/5781"}],"collection":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5781"}],"version-history":[{"count":0,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/5781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/media\/7074"}],"wp:attachment":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5781"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}