{"id":6820,"date":"2015-08-07T07:15:42","date_gmt":"2015-08-07T07:15:42","guid":{"rendered":"https:\/\/centax.dsoftware.vn\/?p=6820"},"modified":"2015-08-07T10:46:38","modified_gmt":"2015-08-07T10:46:38","slug":"giai-phap-marketing-nham-thu-hut-khach-du-lich-quoc-te-tai-khach-san-quoc-te-asian","status":"publish","type":"post","link":"https:\/\/centax.dsoftware.vn\/?p=6820","title":{"rendered":"Gi\u1ea3i ph\u00e1p Marketing nh\u1eb1m thu h\u00fat kh\u00e1ch du l\u1ecbch qu\u1ed1c t\u1ebf t\u1ea1i Kh\u00e1ch s\u1ea1n qu\u1ed1c t\u1ebf ASIAN"},"content":{"rendered":"

L\u01afU \u00dd<\/span><\/strong><\/span><\/p>\n

B\u1ea1n \u0111\u1ecdc k\u00e9o xu\u1ed1ng cu\u1ed1i b\u00e0i vi\u1ebft \u1ea5n v\u00e0o ph\u1ea7n t\u1ea3i files<\/span> \u0111\u1ec3 l\u01b0u gi\u1eef t\u1eadp tin v\u1ec1 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n.
\n<\/span><\/strong><\/em><\/span>_____________________________________________<\/strong><\/span><\/p>\n

\"Gi\u1ea3i<\/a>L\u1edcI M\u1ede \u0110\u1ea6U<\/strong><\/span><\/h2>\n

S\u1ef1 \u1ed5n \u0111\u1ecbnh v\u1ec1 ch\u00ednh tr\u1ecb, v\u1edbi ch\u00ednh s\u00e1ch m\u1edf c\u1ee7a \u01b0u \u0111\u00e3i \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eeb n\u01b0\u1edbc ngo\u00e0i v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u1ec1 du l\u1ecbch, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho ng\u00e0nh du l\u1ecbch ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 b\u01b0\u1edbc sang m\u1ed9t giai \u0111o\u1ea1n m\u1edbi.<\/span><\/p>\n

N\u0103m 2004 c\u00f3 th\u1ec3 n\u00f3i ng\u00e0nh du l\u1ecbch n\u01b0\u1edbc ta \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh t\u1ef1u, tuy \u0111\u1ea7u n\u0103m c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u1ee7a d\u1ecbch c\u00fam gia c\u1ea7m, g\u00e2y m\u1ed9t ph\u1ea7n t\u1ed5n th\u1ea5t. Nh\u01b0ng \u0111\u00e2y l\u1ea1i l\u00e0 n\u0103m di\u1ec5n ra nhi\u1ec1u s\u1ef1 ki\u1ec7n c\u00f3 \u00fd ngh\u0129a l\u1edbn c\u1ee7a c\u1ea3 n\u01b0\u1edbc nh\u01b0 h\u1ed9i ngh\u1ecb ASEM 5, di\u1ec5n \u0111\u00e0n th\u01b0\u1ee3ng ngh\u1ecb s\u0129 ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng t\u1ea1i Qu\u1ea3ng Ninh,\u2026. V\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 n\u0103m m\u00e0 du l\u1ecbch th\u1ebf gi\u1edbi c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng cao nh\u1ea5t, v\u1edbi 660 tri\u1ec7u l\u01b0\u1ee3t ng\u01b0\u1eddi \u0111i du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i, cao h\u01a1n n\u0103m 2003 t\u1edbi 69 tri\u1ec7u l\u01b0\u1ee3t ( theo t\u1ed5 ch\u1ee9c du l\u1ecbch th\u1ebf gi\u1edbi \u2013 WTO). Ho\u00e0 v\u00e0o nh\u1ecbp \u0111i\u1ec7u chung \u0111\u00f3 c\u1ee7a th\u1ebf gi\u1edbi th\u00ec n\u0103m 2004 n\u01b0\u1edbc ta \u0111\u00e3 \u0111\u00f3n \u0111\u01b0\u1ee3c 2,93 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch du l\u1ecbch qu\u1ed1c t\u1ebf, t\u0103ng 20,3% so v\u1edbi n\u0103m 2003 v\u00e0 14,5 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch du l\u1ecbch n\u1ed9i \u0111\u1ecba. Doanh thu t\u1eeb du l\u1ecbch \u0111\u1ea1t 26 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 18,1%. C\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 tr\u00ean l\u00e0 nh\u1edd v\u00e0o nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing trong c\u1ea3 ng\u00e0nh du l\u1ecbch n\u00f3i chung v\u00e0 c\u00e1c c\u01a1 s\u1edf kinh doanh du l\u1ecbch n\u00f3i ri\u00eang. <\/span><\/p>\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing trong kh\u00e1ch s\u1ea1n kh\u00f4ng nh\u1eefng t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng cho kh\u00e1ch s\u1ea1n, m\u00e0 c\u00f2n \u0111\u1ea9y m\u1ea1nh vi\u1ec7c ti\u00eau th\u1ee5 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, \u0111\u1ea3m b\u1ea3o cho s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh g\u0103y g\u1eaft hi\u1ec7n nay. \u0110\u1eb7c bi\u1ec7t, v\u1edbi m\u1ed9t kh\u00e1ch s\u1ea1n l\u1edbn th\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing n\u00e0y c\u00e0ng tr\u1edf n\u00ean v\u00f4 c\u00f9ng quan tr\u1ecdng. Tuy nhi\u00ean Marketing ch\u1ec9 mang l\u1ea1i hi\u1ec7u qu\u1ea3 th\u1eadt s\u1ef1 khi n\u00f3 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh d\u1ef1a tr\u00ean nh\u1eefng nghi\u00ean c\u1ee9u th\u1ef1c t\u1ebf v\u00e0 s\u1ef1 quan t\u00e2m \u0111\u00fang m\u1ee9c c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

K\u1ebft c\u1ea5u c\u1ee7a b\u00e0i lu\u1eadn v\u0103n g\u1ed3m 3 ch\u01b0\u01a1ng:<\/span>
\nCh\u01b0\u01a1ng 1:L\u00fd lu\u1eadn chung v\u1ec1 gi\u1ea3i ph\u00e1p Marketing.<\/span>
\nCh\u01b0\u01a1ng 2:T\u00ecnh h\u00ecnh kinh doanh v\u00e0 gi\u1ea3i ph\u00e1p Marketing c\u1ee7a kh\u00e1ch s\u1ea1n qu\u1ed1c t\u1ebf ASEAN.<\/span>
\nCh\u01b0\u01a1ng 3:Gi\u1ea3i ph\u00e1p nh\u1eb1m thu h\u00fat kh\u00e1ch du l\u1ecbch qu\u1ed1c t\u1ebf \u0111\u1ebfn v\u1edbi ASEAN.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

K\u1ebf to\u00e1n Centax xin gi\u1edbi thi\u1ec7u lu\u1eadn v\u0103n k\u1ebf to\u00e1n \u0111\u1ec1 t\u00e0i: Gi\u1ea3i ph\u00e1p Marketing nh\u1eb1m thu h\u00fat kh\u00e1ch du l\u1ecbch qu\u1ed1c t\u1ebf t\u1ea1i Kh\u00e1ch s\u1ea1n qu\u1ed1c t\u1ebf ASIAN<\/p>\n","protected":false},"author":7,"featured_media":7228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[850],"_links":{"self":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/6820"}],"collection":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6820"}],"version-history":[{"count":0,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/6820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/media\/7228"}],"wp:attachment":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6820"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}