{"id":7362,"date":"2015-08-08T04:04:33","date_gmt":"2015-08-08T04:04:33","guid":{"rendered":"https:\/\/centax.dsoftware.vn\/?p=7362"},"modified":"2015-08-15T03:15:53","modified_gmt":"2015-08-15T03:15:53","slug":"mar-mix-tai-cong-ty-dien-tu-cong-nghiep-cdc","status":"publish","type":"post","link":"https:\/\/centax.dsoftware.vn\/?p=7362","title":{"rendered":"Mar – Mix t\u1ea1i C\u00f4ng ty \u0111i\u1ec7n t\u1eed c\u00f4ng nghi\u1ec7p CDC"},"content":{"rendered":"

L\u01afU \u00dd<\/span><\/strong><\/span><\/p>\n

B\u1ea1n \u0111\u1ecdc k\u00e9o xu\u1ed1ng cu\u1ed1i b\u00e0i vi\u1ebft \u1ea5n v\u00e0o ph\u1ea7n t\u1ea3i files<\/span> \u0111\u1ec3 l\u01b0u gi\u1eef t\u1eadp tin v\u1ec1 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n.
\n<\/span><\/strong><\/em><\/span>_____________________________________________<\/strong><\/span><\/p>\n

\"228-03\"<\/a>L\u1edcI M\u1ede \u0110\u1ea6U<\/strong><\/span><\/p>\n

H\u01a1n 17 n\u0103m \u0111\u1ed5i m\u1edbi \u0111\u1ea5t n\u01b0\u1edbc do \u0110\u1ea3ng kh\u1edfi x\u01b0\u1edbng v\u00e0 l\u00e3nh \u0111\u1ea1o(1986-2003) ch\u00fang ta \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u \u00a0th\u00e0nh t\u1ef1u tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c Kinh t\u1ebf, ch\u00ednh tr\u1ecb, v\u0103n ho\u00e1, x\u00e3 h\u1ed9i. C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc c\u00e1c doanh nghi\u1ec7p c\u0169ng kh\u00f4ng ng\u1eebng v\u01b0\u01a1n l\u00ean t\u1eeb ch\u1ed7 th\u1ef1c hi\u1ec7n s\u1ea3n xu\u1ea5t kinh doanh theo c\u00e1c ch\u1ec9 ti\u00eau ph\u00e1p l\u1ec7nh do Nh\u00e0 n\u01b0\u1edbc \u0111\u1eb7t ra, doanh nghi\u1ec7p \u0111\u00e3 t\u1ef1 m\u00ecnh l\u00e0m ch\u1ee7 ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh, t\u1ef1 t\u1ea1o v\u1ed1n, t\u1ef1 l\u1eadp chi\u1ebfn l\u01b0\u1ee3c kinh doanh, k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t kinh doanh ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00f4ng ty m\u00ecnh v\u00e0 tho\u1ea3 m\u00e3n t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. C\u00f3 th\u1ec3 n\u00f3i c\u01a1 ch\u1ebf th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 t\u1ea1o ra r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p, t\u1ea1o cho doanh nghi\u1ec7p t\u00ednh t\u1ef1 ch\u1ee7 trong khai th\u00e1c c\u01a1 h\u1ed9i kinh doanh nh\u01b0ng n\u00f3 c\u0169ng \u0111em \u0111\u1ebfn kh\u00f4ng \u00edt nh\u1eefng kh\u00f3 kh\u0103n.V\u00ec th\u1ebf mu\u1ed1n thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao c\u00e1c c\u00f4ng ty ph\u1ea3i b\u1eb1ng m\u1ecdi c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng v\u1ec1 ph\u00eda m\u00ecnh.<\/span><\/p>\n

Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng th\u00e0nh c\u00f4ng trong vi\u1ec7c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u00e0nh th\u1eafng l\u1ee3i trong c\u1ea1nh tranh. V\u00ec th\u1ebf c\u00e1c c\u00f4ng ty ph\u1ea3i thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng marketing-mix trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh.Cu\u1ed9c ch\u1ea1y \u0111ua \u0111ang s\u00f4i n\u1ed5i h\u01a1n l\u00fac n\u00e0o h\u1ebft. Ph\u1ea7n th\u1eafng thu\u1ed9c v\u1ec1 nh\u1eefng c\u00f4ng ty c\u00f3 ch\u00ednh s\u00e1ch kinh doanh \u0111\u00fang \u0111\u1eafn, trong \u0111\u00f3 c\u00f3 ch\u00ednh s\u00e1ch v\u1ec1 marketing. V\u00ec trong c\u01a1 ch\u1ebf th\u1ecb tr\u01b0\u1eddng, \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c th\u00ec doanh nghi\u1ec7p ph\u1ea3i c\u00f3 ch\u00ednh s\u00e1ch marketing hi\u1ec7u qu\u1ea3 nh\u01b0 l\u00e0 c\u1ea7u n\u1ed1i li\u1ec1n gi\u1eefa doanh nghi\u1ec7p v\u1edbi th\u1ecb tr\u01b0\u1eddng. C\u00f4ng ty \u0110i\u1ec7n t\u1eed C\u00f4ng nghi\u1ec7p CDC c\u0169ng kh\u00f4ng n\u1eb1m ngo\u00e0i cu\u1ed9c \u0111ua \u0111\u00f3.<\/span><\/p>\n

Ngo\u00e0i l\u1eddi m\u1edf \u0111\u1ea7u v\u00e0 k\u1ebft lu\u1eadn, b\u00e0i lu\u1eadn v\u0103n chuy\u00ean \u0111\u1ec1 “Mar – Mix t\u1ea1i C\u00f4ng ty \u0111i\u1ec7n t\u1eed c\u00f4ng nghi\u1ec7p CDC”<\/em> th\u00ec k\u1ebft c\u1ea5u c\u1ee7a b\u00e0i lu\u1eadn v\u0103n g\u1ed3m 3 ph\u1ea7n: <\/span>
\nPh\u1ea7n I:L\u00fd lu\u1eadn chung v\u1ec1 h\u1ec7 th\u1ed1ng Marketing – Mix trong doanh nghi\u1ec7p. <\/span><\/em>
\nPh\u1ea7n II:Th\u1ef1c tr\u1ea1ng tri\u1ec3n khai \u00e1p d\u1ee5ng ho\u1ea1t \u0111\u1ed9ng Marketing – Mix t\u1ea1i C\u00f4ng ty. <\/span><\/em>
\nPh\u1ea7n III:Nh\u1eefng gi\u1ea3i ph\u00e1p \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng ho\u1ea1t \u0111\u1ed9ng Marketing – Mix v\u00e0o C\u00f4ng ty. <\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

K\u1ebf to\u00e1n Centax xin chia s\u1ebb b\u00e0i lu\u1eadn v\u0103n chuy\u00ean \u0111\u1ec1 : Mar – Mix t\u1ea1i C\u00f4ng ty \u0111i\u1ec7n t\u1eed c\u00f4ng nghi\u1ec7p CDC. M\u1eddi b\u1ea1n \u0111\u1ecdc c\u00f9ng theo d\u00f5i.<\/p>\n","protected":false},"author":7,"featured_media":9035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[881],"_links":{"self":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/7362"}],"collection":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7362"}],"version-history":[{"count":0,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/7362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/media\/9035"}],"wp:attachment":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7362"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}