{"id":7515,"date":"2015-08-10T02:05:33","date_gmt":"2015-08-10T02:05:33","guid":{"rendered":"https:\/\/centax.dsoftware.vn\/?p=7515"},"modified":"2015-08-10T10:50:21","modified_gmt":"2015-08-10T10:50:21","slug":"nang-cao-hieu-qua-san-xuat-kinh-doanh-tai-nha-xuat-ban-gtvt","status":"publish","type":"post","link":"https:\/\/centax.dsoftware.vn\/?p=7515","title":{"rendered":"N\u00e2ng cao hi\u1ec7u qu\u1ea3 S\u1ea3n xu\u1ea5t Kinh doanh t\u1ea1i Nh\u00e0 Xu\u1ea5t B\u1ea3n GTVT"},"content":{"rendered":"

L\u01afU \u00dd<\/span><\/strong><\/span><\/p>\n

B\u1ea1n \u0111\u1ecdc k\u00e9o xu\u1ed1ng cu\u1ed1i b\u00e0i vi\u1ebft \u1ea5n v\u00e0o ph\u1ea7n t\u1ea3i files<\/span> \u0111\u1ec3 l\u01b0u gi\u1eef t\u1eadp tin v\u1ec1 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n.
\n<\/span><\/strong><\/em><\/span>_____________________________________________<\/strong><\/span><\/p>\n

\"185-03\"<\/a>L\u1edcI N\u00d3I \u0110\u1ea6U<\/strong><\/span><\/p>\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, n\u1ec1n kinh t\u1ebf n\u01b0\u1edbc ta c\u00f3 nh\u1eefng chuy\u1ec3n bi\u1ebfn t\u00edch c\u1ef1c, t\u1eeb n\u1ec1n kinh t\u1ebf t\u1eadp trung bao c\u1ea5p sang n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1ef1 qu\u1ea3n l\u00fd c\u1ee7a nh\u00e0 n\u01b0\u1edbc, trong \u0111i\u1ec1u ki\u1ec7n \u0111\u1ed5i m\u1edbi n\u00e0y Marketing ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng ch\u1ee9c n\u0103ng c\u00f3 v\u1ecb tr\u00ed quan tr\u1ecdng \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p tr\u00ean nhi\u1ec1u g\u00f3c \u0111\u1ed9, Marketing l\u00e0m cho s\u1ef1 l\u1ef1a ch\u1ecdn, s\u1ef1 tho\u1ea3 m\u00e3n ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng t\u1ed1t \u0111a.<\/p>\n

Marketing gi\u00fap cho doanh nghi\u1ec7p linh ho\u1ea1t trong kinh doanh b\u1eaft \u0111\u01b0\u1ee3c th\u1eddi c\u01a1, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u00ecm c\u00e1ch tho\u1ea3 m\u00e3n nhu c\u1ea7u \u0111\u00f3, chi\u1ebfn th\u1eafng trong c\u1ea1nh tranh v\u00e0 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

Hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng ty ph\u00e1t h\u00e0nh s\u00e1ch, nh\u00e0 xu\u1ea5t b\u1ea3n tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea3 n\u01b0\u1edbc ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c h\u00e3ng c\u00f3 th\u00e2m ni\u00ean v\u00e0 ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh m\u1ea1nh. Trong khi \u0111\u00f3 NXB giao th\u00f4ng v\u1eadn t\u1ea3i l\u00e0 \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t kinh doanh m\u1edbi c\u00f3 qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c 15 n\u0103m cho n\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e0 xu\u1ea5t b\u1ea3n tung ra ch\u01b0a th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f3 kinh nghi\u1ec7m v\u00e0 th\u00e2m ni\u00ean l\u00e2u n\u0103m.<\/span><\/p>\n

V\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u00fd lu\u1eadn n\u00eau tr\u00ean k\u1ebft h\u1ee3p v\u1edbi th\u1eddi gian th\u1ef1c t\u1eadp t\u1ea1i nh\u00e0 xu\u1ea5t b\u1ea3n giao th\u00f4ng v\u1eadn t\u1ea3i t\u00f4i nh\u1eadn th\u1ea5y:\u00a0Nh\u00e0 xu\u1ea5t b\u1ea3n th\u1eddi gian qua \u0111\u00e3 c\u00f3 nhi\u1ec1u c\u1ed1 g\u1eafng \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 v\u1eadn d\u1ee5ng marketing v\u00e0o th\u1ef1c ti\u1ec5n kinh doanh. Tuy nhi\u00ean l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t s\u00e1ch v\u00e0 in \u1ea5n c\u00e1c lo\u1ea1i v\u0103n ho\u00e1 ph\u1ea9m ch\u1ee7 y\u1ebfu l\u00e0 trong ng\u00e0nh. Ngo\u00e0i m\u1ee5c \u0111\u00edch kinh doanh nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f2n c\u00f3 nhi\u1ec7m v\u1ee5 tuy\u00ean truy\u1ec1n \u0111\u01b0\u1eddng l\u1ed1i c\u1ee7a \u0110\u1ea3ng v\u00e0 Nh\u00e0 n\u01b0\u1edbc Vi\u1ec7t Nam. Nh\u01b0ng nh\u00e0 xu\u1ea5t b\u1ea3n ch\u01b0a th\u1ef1c s\u1ef1 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 theo \u0111\u00fang t\u1ea7m c\u1ee1 v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh. <\/span><\/p>\n

Ho\u1ea1t \u0111\u1ed9ng c\u1ee7a C\u00f4ng ty gi\u1eefa c\u00e1c ph\u00f2ng ban thi\u1ebfu \u0111\u1ed3ng b\u1ed9, ch\u01b0a c\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p marketing c\u00f2n m\u1edd nh\u1ea1t, ch\u01b0a c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ea7n thi\u1ebft c\u1ee7a n\u00f3. Do \u0111\u00f3, \u0111\u1ec3 v\u1eadn d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c Marketing \u0111\u00e3 k\u1ebft h\u1ee3p v\u1edbi th\u1ef1c ti\u1ec5n quan s\u00e1t ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 ti\u00eau v\u1ec1 nh\u00e0 xu\u1ea5t b\u1ea3n giao th\u00f4ng v\u1eadn t\u1ea3i, t\u00f4i \u0111\u00e3 ch\u1ecdn \u0111\u1ec1 t\u00e0i: “M\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p Marketing nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a Nh\u00e0 xu\u1ea5t b\u1ea3n Giao th\u00f4ng v\u1eadn t\u1ea3i”<\/span><\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ec1 t\u00e0i l\u00e0 nghi\u00ean c\u1ee9u ho\u1ea1t \u0111\u1ed9ng kinh doanh s\u00e1ch v\u00e0 v\u0103n ho\u00e1 ph\u1ea9m d\u01b0\u1edbi quan \u0111i\u1ec3m marketing t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p Marketing nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n

K\u1ebft c\u1ea5u c\u1ee7a b\u00e0i g\u1ed3m 3 ch\u01b0\u01a1ng: <\/span><\/p>\n

Ch\u01b0\u01a1ng I:Nh\u1eefng l\u00fd lu\u1eadn chung v\u1ec1 Marketing trong ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/span><\/em><\/p>\n

Ch\u01b0\u01a1ng II:Th\u1ef1c tr\u1ea1ng s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a Nh\u00e0 Xu\u1ea5t B\u1ea3n Giao Th\u00f4ng V\u1eadn T\u1ea3i.<\/span><\/em><\/p>\n

Ch\u01b0\u01a1ng III:C\u00e1c gi\u1ea3i ph\u00e1p Marketing nh\u1eb1m\u00a0N\u00e2ng cao hi\u1ec7u qu\u1ea3 S\u1ea3n xu\u1ea5t Kinh doanh t\u1ea1i Nh\u00e0 Xu\u1ea5t B\u1ea3n GTVT<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

K\u1ebf to\u00e1n Centax xin chia s\u1ebb b\u00e0i lu\u1eadn v\u0103n chuy\u00ean \u0111\u1ec1 N\u00e2ng cao hi\u1ec7u qu\u1ea3 S\u1ea3n xu\u1ea5t Kinh doanh t\u1ea1i Nh\u00e0 Xu\u1ea5t B\u1ea3n GTVT<\/p>\n","protected":false},"author":7,"featured_media":7667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[908],"_links":{"self":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/7515"}],"collection":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7515"}],"version-history":[{"count":0,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/7515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/media\/7667"}],"wp:attachment":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7515"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}