{"id":7541,"date":"2015-08-10T02:39:39","date_gmt":"2015-08-10T02:39:39","guid":{"rendered":"https:\/\/centax.dsoftware.vn\/?p=7541"},"modified":"2015-08-10T11:04:58","modified_gmt":"2015-08-10T11:04:58","slug":"marketing-trong-xuc-tien-thuong-mai-tai-cong-ty-hoa-dau-petrolimex","status":"publish","type":"post","link":"https:\/\/centax.dsoftware.vn\/?p=7541","title":{"rendered":"Marketing trong x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i t\u1ea1i C\u00f4ng ty ho\u00e1 d\u1ea7u PETROLIMEX"},"content":{"rendered":"

L\u01afU \u00dd<\/span><\/strong><\/span><\/p>\n

B\u1ea1n \u0111\u1ecdc k\u00e9o xu\u1ed1ng cu\u1ed1i b\u00e0i vi\u1ebft \u1ea5n v\u00e0o ph\u1ea7n t\u1ea3i files<\/span> \u0111\u1ec3 l\u01b0u gi\u1eef t\u1eadp tin v\u1ec1 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n.
\n<\/span><\/strong><\/em><\/span>_____________________________________________<\/strong><\/span><\/p>\n

\"191-03\"<\/a>L\u1edcI M\u1ede \u0110\u1ea6U<\/strong><\/span><\/p>\n

Ng\u00e0y nay n\u1ec1n kinh t\u1ebf n\u00f3i chung v\u00e0 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i Vi\u1ec7t Nam n\u00f3i ri\u00eang \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 th\u1eed th\u00e1ch m\u1edbi. Tr\u01b0\u1edbc m\u1eaft l\u00e0 c\u1ea3 m\u1ed9t th\u1ebf gi\u1edbi v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n ng\u00e0y c\u00e0ng cao v\u1ec1 khoa h\u1ecdc k\u1ef9 thu\u1eadt, tr\u00ecnh \u0111\u1ed9 qu\u1ea3n l\u00fd v\u00e0 c\u1ea3 v\u0103n ho\u00e1 x\u00e3 h\u1ed9i. V\u1edbi ho\u00e0n c\u1ea3nh \u0111\u00f3 \u0110\u1ea3ng v\u00e0 Nh\u00e0 n\u01b0\u1edbc ta \u0111\u00e3 c\u00f3 nh\u1eefng ch\u00ednh s\u00e1ch kinh t\u1ebf ph\u00f9 h\u1ee3p, \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi th\u1ebf gi\u1edbi b\u00ean ngo\u00e0i.<\/p>\n

L\u00e0 th\u00e0nh vi\u00ean c\u1ee7a t\u1ed5 ch\u1ee9c th\u01b0\u01a1ng m\u1ea1i th\u1ebf gi\u1edbi (WTO) hi\u1ec7n nay Vi\u1ec7t nam \u0111\u00e3 \u0111\u1eb7t quan h\u1ec7 v\u1edbi h\u01a1n 70 qu\u1ed1c gia tr\u00ean c\u01a1 s\u1edf c\u00e1c hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i, ti\u1ebfp t\u1edbi l\u00e0 vi\u1ec7c gia nh\u1eadp AFTA s\u1ebd gi\u00fap cho Vi\u1ec7t nam c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 l\u1edbn m\u1ea1nh h\u01a1n. Nh\u01b0 v\u1eady kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng ho\u00e1 s\u1ebd \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t ra ng\u00e0y c\u00e0ng nhi\u1ec1u, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Marketing trong n\u1ec1n kinh t\u1ebf n\u00f3i chung v\u00e0 trong c\u00e1c doanh nghi\u1ec7p n\u00f3i ri\u00eang s\u1ebd l\u00e0m cho ngu\u1ed3n cung \u0111\u00e1p \u1ee9ng c\u1ea7u m\u1ed9t c\u00e1ch h\u00e0i ho\u00e0.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng, th\u1eddi c\u01a1 kinh doanh v\u00e0 kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n. Do \u0111\u00f3 \u00e1p d\u1ee5ng quy tr\u00ecnh Marketing v\u00e0o s\u1ea3n xu\u1ea5t kinh doanh cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 tr\u00ean theo ph\u01b0\u01a1ng ch\u00e2m c\u1ee7a Marketing: “ch\u1ec9 s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n nh\u1eefng g\u00ec th\u1ecb tr\u01b0\u1eddng c\u1ea7n ch\u1ee9 kh\u00f4ng s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n nh\u1eefng g\u00ec m\u00ecnh c\u00f3”. Song c\u00e1i th\u1ecb tr\u01b0\u1eddng c\u1ea7n th\u00ec r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n, \u0111\u00e2y l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong m\u00f4i tr\u01b0\u1eddng kinh doanh c\u00f3 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft khi \u0111\u00f3 ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u s\u1ebd l\u00e0m cho vi\u1ec7c ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ea3m b\u1ea3o cho nghi\u1ec7p v\u1ee5 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n. Ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i ng\u00e0y c\u00e0ng tr\u1edf l\u00ean quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a c\u00f4ng ty. Tuy nhi\u00ean c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i l\u00e0 m\u1ed9t bi\u1ebfn s\u1ed1 kinh doanh, n\u00f3 ch\u1ec9 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 khi v\u1eadn h\u00e0nh m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd.<\/span><\/p>\n

K\u1ebft c\u1ea5u b\u00e0i g\u1ed3m 3 ch\u01b0\u01a1ng: <\/span><\/p>\n

Ch\u01b0\u01a1ng I:M\u1ed9t s\u1ed1 l\u00fd lu\u1eadn c\u01a1 b\u1ea3n v\u1ec1 c\u00f4ng ngh\u1ec7 Marketing x\u00fac ti\u1ebfn Th\u01b0\u01a1ng M\u1ea1i \u1edf c\u00e1c C\u00f4ng ty kinh doanh ho\u1ea1t \u0111\u1ed9ng trong c\u01a1 ch\u1ebf th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay. <\/span><\/em><\/p>\n

Ch\u01b0\u01a1ng II:Th\u1ef1c tr\u1ea1ng ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn Th\u01b0\u01a1ng M\u1ea1i t\u1ea1i C\u00f4ng ty Ho\u00e1 D\u1ea7u PETROLIMEX. <\/span><\/em><\/p>\n

Ch\u01b0\u01a1ng III:M\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p ho\u00e0n thi\u1ec7n c\u00f4ng ngh\u1ec7 Marketing trong x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i t\u1ea1i C\u00f4ng ty ho\u00e1 d\u1ea7u PETROLIMEX.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

K\u1ebf to\u00e1n Centax xin chia s\u1ebb b\u00e0i lu\u1eadn v\u0103n chuy\u00ean \u0111\u1ec1 : Marketing trong x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i t\u1ea1i C\u00f4ng ty ho\u00e1 d\u1ea7u PETROLIMEX<\/p>\n","protected":false},"author":7,"featured_media":7685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[914],"_links":{"self":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/7541"}],"collection":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7541"}],"version-history":[{"count":0,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/7541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/media\/7685"}],"wp:attachment":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7541"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}