{"id":8084,"date":"2015-08-12T03:50:00","date_gmt":"2015-08-12T03:50:00","guid":{"rendered":"https:\/\/centax.dsoftware.vn\/?p=8084"},"modified":"2015-08-14T10:39:18","modified_gmt":"2015-08-14T10:39:18","slug":"marketing-trong-doanh-nghiep-xay-dung","status":"publish","type":"post","link":"https:\/\/centax.dsoftware.vn\/?p=8084","title":{"rendered":"Marketing trong doanh nghi\u1ec7p x\u00e2y d\u1ef1ng"},"content":{"rendered":"

L\u01afU \u00dd<\/span><\/strong><\/span><\/p>\n

B\u1ea1n \u0111\u1ecdc k\u00e9o xu\u1ed1ng cu\u1ed1i b\u00e0i vi\u1ebft \u1ea5n v\u00e0o ph\u1ea7n t\u1ea3i files<\/span> \u0111\u1ec3 l\u01b0u gi\u1eef t\u1eadp tin v\u1ec1 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n.
\n<\/span><\/strong><\/em><\/span>_____________________________________________<\/strong><\/span><\/p>\n

\"Marketing<\/a>L\u1edcI N\u00d3I\u00a0\u0110\u1ea6U<\/b><\/span><\/h2>\n

\u0110\u1eb7c tr\u01b0ng l\u1edbn nh\u1ea5t c\u1ee7a h\u00e0ng ho\u00e1 l\u00e0 n\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t ra \u0111\u1ec3 b\u00e1n. Do \u0111\u00f3 b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00e2u quan tr\u1ecdng nh\u1ea5t c\u1ee7a t\u00e1i s\u1ea3n xu\u1ea5t h\u00e0ng ho\u00e1 v\u00e0 c\u0169ng l\u00e0 kh\u00e2u quan tr\u1ecdng nh\u1ea5t c\u1ee7a kinh doanh. B\u00e1n h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00e2u cu\u1ed1i c\u00f9ng c\u1ee7a kinh doanh. So v\u1edbi c\u00e1c kh\u00e2u kh\u00e1c trong qu\u00e1 tr\u00ecnh t\u00e1i s\u1ea3n xu\u1ea5t, kh\u00e2u b\u00e1n h\u00e0ng c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1eb7c tr\u01b0ng nh\u01b0: th\u1ec3 hi\u1ec7n t\u1eadp trung m\u00e2u thu\u1eabn c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n, th\u1ebf m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t. \u0110\u1ed3ng th\u1eddi c\u00e1c m\u1eb7t y\u1ebfu c\u0169ng \u0111\u01b0\u1ee3c t\u1eadp trung \u1edf \u0111\u00e2y: c\u1ea1nh tranh quan h\u1ec7 s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau d\u00f9ng quan h\u1ec7 ti\u1ec1n h\u00e0ng c\u0169ng qua kh\u00e2u n\u00e0y m\u00e0 g\u1eb7p nhau… s\u1ea3n xu\u1ea5t h\u00e0ng ho\u00e1 c\u00e0ng ph\u00e1t tri\u1ec3n, nhu c\u1ea7u bu\u00f4n b\u00e1n c\u00e0ng l\u1edbn, c\u00e1c \u0111\u1eb7c tr\u01b0ng v\u00e0 c\u00e1c m\u00e2u thu\u1eabn n\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t h\u01a1n. C\u00e1c m\u00e2u thu\u1eabn \u0111\u00f3 t\u1ed3n t\u1ea1i kh\u00e1ch quan trong qu\u00e1 tr\u00ecnh kinh doanh v\u00e0 g\u1eafn li\u1ec1n v\u1edbi kh\u00e2u b\u00e1n h\u00e0ng. D\u00f9 l\u00e0 nh\u1eefng doanh nghi\u1ec7p nh\u1ecf hay c\u00e1c doanh nghi\u1ec7p l\u1edbn \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng, h\u1ecd mu\u1ed1n t\u1ed3n t\u1ea1i th\u00ec kh\u00f4ng th\u1ec3 l\u1ea9n tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng m\u00e2u thu\u1eabn \u0111\u00f3. Gi\u1ea3i quy\u1ebft c\u00e1c m\u00e2u thu\u1eabn n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf kh\u00e2u b\u00e1n h\u00e0ng.<\/span><\/p>\n

Tu\u1ef3 theo nh\u1eefng \u0111i\u1ec1u ki\u1ec7n c\u1ee5 th\u1ec3 c\u1ee7a s\u1ef1 ph\u00e1t tri\u1ec3n h\u00e0ng ho\u00e1 v\u00e0 c\u1ee7a c\u00e1c m\u00e2u thu\u1eabn g\u1eafn v\u1edbi n\u00f3 m\u00e0 c\u00e1c nh\u00e0 kinh doanh ph\u1ea3i t\u00ecm ra c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c m\u00e2u thu\u1eabn tr\u00ean. \u0110\u00f3 ch\u00ednh l\u00e0 c\u01a1 s\u1edf, l\u00e0 ngu\u1ed3n g\u1ed1c c\u1ee7a s\u1ef1 ra \u0111\u1eddi Marketing. S\u1ebd kh\u00f4ng l\u00e0 khoa h\u1ecdc n\u1ebfu cho r\u1eb1ng s\u1ef1 ra \u0111\u1eddi c\u1ee7a Marketing l\u00e0 do y\u00eau c\u1ea7u gi\u1ea3i quy\u1ebft m\u00e2u thu\u1eabn kh\u1ee7ng ho\u1ea3ng th\u1eeba c\u1ee7a TBCN. \u0110\u00e2y ch\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 b\u1ee9c b\u00e1ch bu\u1ed9c c\u00e1c nh\u00e0 khoa h\u1ecdc c\u0169ng nh\u01b0 c\u00e1c nh\u00e0 kinh doanh ph\u1ea3i ph\u00e1t tri\u1ec3n l\u00ed lu\u1eadn Marketing cho ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng \u0111i\u1ec1u ki\u1ec7n m\u1edbi.<\/span><\/p>\n

Thu\u1eadt ng\u1eef Marketing c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb ti\u1ebfng Anh (Marketing l\u00e0 th\u1ecb tr\u01b0\u1eddng, l\u00e0 c\u00e1i ch\u1ee3) \u0111\u01b0\u1ee3c qu\u1ed1c t\u1ebf ho\u00e1 s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp m\u00e0 kh\u00f4ng d\u1ecbch ng\u1eef. T\u1eeb nh\u1eefng n\u0103m \u0111\u1ea7u th\u1ebf k\u1ec9 20, c\u00e1c nh\u00e0 kinh doanh n\u1ed9i ngo\u1ea1i th\u01b0\u01a1ng c\u1ee7a Nh\u1eadt, Anh, M\u1ef9, Trung Qu\u1ed1c…\u0111\u00e3 c\u00f3 nh\u1eefng ch\u1ee7 tr\u01b0\u01a1ng kh\u1ea9u hi\u1ec7u: h\u00e3y b\u00e1n h\u00e0ng m\u00e0 kh\u00e1ch c\u1ea7n, kh\u00e1ch h\u00e0ng kh\u00f4ng mua h\u00e3y vui v\u1ebb nh\u1eadn l\u1ea1i…V\u1edbi c\u00e1c ch\u1ee7 tr\u01b0\u01a1ng n\u00e0y, c\u00e1c nh\u00e0 kinh doanh th\u01b0\u01a1ng nghi\u1ec7p \u0111\u00e3 b\u00e1n h\u00e0ng nhanh h\u01a1n, kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n l\u1edbn h\u01a1n v\u00e0 l\u1ee3i nhu\u1eadn thu c\u0169ng nhi\u1ec1u h\u01a1n. C\u00e1c nh\u00e0 kinh doanh nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c l\u00e0 kh\u00f4ng c\u00f3 th\u1ecb tr\u01b0\u1eddng, kh\u00f4ng c\u00f3 ng\u01b0\u1eddi ti\u00eau th\u1ee5 th\u00ec kh\u00f4ng th\u1ec3 ti\u1ebfn h\u00e0nh s\u1ea3n xu\u1ea5t v\u00e0 kh\u00f4ng th\u1ec3 c\u00f3 l\u1ee3i nhu\u1eadn, kh\u00f4ng th\u1ec3 c\u00f3 s\u1ef1 gi\u00e0u sang. Giai c\u1ea5p t\u01b0 s\u1ea3n coi tr\u1ecdng th\u1ecb tr\u01b0\u1eddng, ch\u00fa tr\u1ecdng nhi\u1ec1u h\u01a1n \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1edd nh\u1eadn th\u1ee9c n\u00e0y th\u00ec Marketing bao h\u00e0m m\u1ed9t \u00fd ngh\u0129a r\u1ed9ng l\u1edbn v\u00e0 m\u1edf r\u1ed9ng l\u0129nh v\u1ef1c, ph\u1ea1m vi, \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i h\u01a1n. Do \u0111\u00f3, c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf v\u00e0 c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u00ec c\u00e1c nh\u00e0 kinh doanh kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1eebng l\u1ea1i \u1edf ho\u1ea1t \u0111\u1ed9ng \u201c l\u00e0m th\u1ecb tr\u01b0\u1eddng\u201d m\u00e0 h\u1ecd ph\u1ea3i li\u00ean k\u1ebft, ph\u00e2n c\u00f4ng nhau c\u1ea3 trong kh\u00e2u \u0111\u01b0a h\u00e0ng ra th\u1ecb tr\u01b0\u1eddng (t\u1ed5 ch\u1ee9c k\u00eanh l\u01b0u th\u00f4ng). V\u1edbi c\u00e1c bi\u1ec7n ph\u00e1p n\u00e0y th\u00ec c\u00e1c nh\u00e0 kinh doanh \u0111\u00e3 t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ef1 th\u1ed1ng nh\u1ea5t gi\u1eefa cung \u1ee9ng h\u00e0ng ho\u00e1 ra th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u00e1n h\u00e0ng. Do v\u1eady, h\u00e0ng ho\u00e1 \u0111\u01b0\u1ee3c b\u00e1n nhi\u1ec1u h\u01a1n, l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c ng\u00e0y c\u00e0ng l\u1edbn.<\/span><\/p>\n

K\u1ebft c\u1ea5u c\u1ee7a b\u00e0i lu\u1eadn v\u0103n g\u1ed3m 3 ch\u01b0\u01a1ng: <\/span><\/p>\n

Ch\u01b0\u01a1ng I: Nh\u1eefng l\u00fd lu\u1eadn chung v\u1ec1 marketing.<\/span><\/em><\/p>\n

Ch\u01b0\u01a1ng II: Th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb tr\u01b0\u1eddng x\u00e2y d\u1ef1ng. <\/span><\/em><\/p>\n

Ch\u01b0\u01a1ng III: Chi\u1ebfn l\u01b0\u1ee3c chung Marketing c\u1ee7a doanh nghi\u1ec7p. <\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

K\u1ebf to\u00e1n Centax xin chia s\u1ebb b\u00e0i lu\u1eadn v\u0103n chuy\u00ean \u0111\u1ec1: Marketing trong doanh nghi\u1ec7p x\u00e2y d\u1ef1ng<\/p>\n","protected":false},"author":7,"featured_media":8965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[974],"_links":{"self":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/8084"}],"collection":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8084"}],"version-history":[{"count":0,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/8084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/media\/8965"}],"wp:attachment":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8084"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}