{"id":8107,"date":"2015-08-12T04:36:06","date_gmt":"2015-08-12T04:36:06","guid":{"rendered":"https:\/\/centax.dsoftware.vn\/?p=8107"},"modified":"2015-08-15T03:20:36","modified_gmt":"2015-08-15T03:20:36","slug":"phan-phoi-san-pham-o-cong-ty-cp-dau-tu-phat-trien-cong-nghe-fpt","status":"publish","type":"post","link":"https:\/\/centax.dsoftware.vn\/?p=8107","title":{"rendered":"Ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u1edf C\u00f4ng ty CP \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n C\u00f4ng ngh\u1ec7 FPT"},"content":{"rendered":"

L\u01afU \u00dd<\/span><\/strong><\/span><\/p>\n

B\u1ea1n \u0111\u1ecdc k\u00e9o xu\u1ed1ng cu\u1ed1i b\u00e0i vi\u1ebft \u1ea5n v\u00e0o ph\u1ea7n t\u1ea3i files<\/span> \u0111\u1ec3 l\u01b0u gi\u1eef t\u1eadp tin v\u1ec1 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n.
\n<\/span><\/strong><\/em><\/span>_____________________________________________<\/strong><\/span><\/p>\n

\"235-03\"<\/a>L\u1edcI N\u00d3I \u0110\u1ea6U<\/strong><\/span><\/p>\n

Ng\u00e0y nay, c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh \u0111ang ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng h\u1ebft s\u1ee9c s\u00f4i \u0111\u1ed9ng v\u1edbi nhi\u1ec1u c\u01a1 h\u1ed9i nh\u01b0ng c\u0169ng ti\u1ec1m t\u00e0ng kh\u00f4ng \u00edt nh\u1eefng nguy c\u01a1. M\u1ed9t trong nh\u1eefng nguy c\u01a1 \u0111\u00f3 l\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u00f9ng nh\u1eefng bi\u1ebfn ho\u00e1 kh\u00f4n l\u01b0\u1eddng v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 v\u00f4 c\u00f9ng ph\u1ee9c t\u1ea1p c\u1ee7a n\u00f3.<\/span><\/p>\n

\u0110i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng ph\u1ea3i t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing h\u01a1n n\u1eefa. \u0110\u1eb7c bi\u1ec7t l\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a doanh nghi\u1ec7p. V\u00ec n\u1ebfu k\u00eanh Marketing c\u1ee7a c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng th\u00f4ng su\u1ed1t s\u1ebd th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m, l\u00e0m gi\u1ea3m gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m, gi\u1ea3m chi ph\u00ed ph\u00e2n ph\u1ed1i, t\u0103ng c\u01b0\u1eddng s\u1ee9c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

Do t\u1ea7m quan tr\u1ecdng c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i, trong b\u00e0i vi\u1ebft n\u00e0y em xin \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec1 t\u00e0i: \u201cHo\u00e0n thi\u1ec7n k\u00eanh ph\u00e2n ph\u1ed1i cho s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty c\u1ed5 ph\u1ea7n \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 \u201d ( FPT)<\/span>
\nFPT l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u00e0 n\u01b0\u1edbc c\u1ed5 ph\u1ea7n ho\u00e1 ho\u1ea1t \u0111\u1ed9ng tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c kinh doanh kh\u00e1c nhau nh\u01b0: cung c\u1ea5p m\u00e1y t\u00ednh v\u00e0 c\u00e1c thi\u1ebft b\u1ecb ngo\u1ea1i vi, cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt,c\u00e1c d\u1ecbch v\u1ee5 m\u1ea1ng, b\u1ea3o tr\u00ec c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, tin h<\/span><\/p>\n

C\u00f4ng ty c\u00f3 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i t\u01b0\u01a1ng \u0111\u1ed1i r\u1ed9ng kh\u1eafp.V\u00e0 trong nhi\u1ec1u n\u0103m qua, c\u00f4ng ty lu\u00f4n \u01a1 v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong ngh\u00e0nh c\u00f4ng ngh\u1ec7 th\u00f4ng tin o Vi\u1ec7t Nam. Tuy nhi\u00ean, v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, c\u00f4ng ty c\u0169ng g\u1eb7p kh\u00f4ng \u00edt nh\u1eefng kh\u00f3 kh\u0103n, hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nhi\u1ec1u nguy\u00ean nh\u00e2n, trong \u0111\u00f3 c\u00f3 nh\u1eefng b\u1ea5t c\u1eadp do ho\u1ea1t \u0111\u1ed9ng ph\u00e2n ph\u1ed1i c\u1ee7a c\u00f4ng ty g\u00e2y ra. Trong b\u00e0i vi\u1ebft n\u00e0y em xin tr\u00ecnh b\u00e0y m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 c\u00f3 li\u00ean quan \u0111\u1ebfn th\u1ef1c tr\u1ea1ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i cho s\u1ea3n ph\u1ea9m m\u00e1y t\u00ednh v\u00e0 c\u00e1c thi\u1ebft b\u1ecb ngo\u1ea1i vi c\u1ee7a c\u00f4ng ty nh\u1eb1m th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m trong ho\u1ea1t \u0111\u1ed9ng ph\u00e2n ph\u1ed1i c\u1ee7a c\u00f4ng ty. T\u1eeb \u0111\u00f3, em c\u0169ng xin m\u1ea1nh d\u1ea1n \u0111\u01b0a ra m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p nh\u1eb1m ho\u00e0n thi\u1ec7n h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i n\u00e0y.<\/span><\/p>\n

K\u1ebft c\u1ea5u c\u1ee7a b\u00e0i lu\u1eadn v\u0103n g\u1ed3m 3 ch\u01b0\u01a1ng: <\/span><\/p>\n

Ch\u01b0\u01a1ng I:Nh\u1eefng l\u00fd lu\u1eadn chung v\u1ec1 k\u00eanh Marketing.<\/span><\/em><\/p>\n

Ch\u01b0\u01a1ng II: T\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf t\u1ea1i c\u00f4ng ty FPT <\/span><\/em><\/p>\n

Ch\u01b0\u01a1ng III:M\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p marketing nh\u1eb1m ho\u00e0n thi\u1ec7n h\u1ec7 th\u1ed1ng\u00a0Ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u1edf C\u00f4ng ty CP \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n C\u00f4ng ngh\u1ec7 FPT<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

K\u1ebf to\u00e1n Centax xin chia s\u1ebb b\u00e0i lu\u1eadn v\u0103n chuy\u00ean \u0111\u1ec1: Ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u1edf C\u00f4ng ty CP \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n C\u00f4ng ngh\u1ec7 FPT<\/p>\n","protected":false},"author":7,"featured_media":9051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[980],"_links":{"self":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/8107"}],"collection":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8107"}],"version-history":[{"count":0,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/posts\/8107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=\/wp\/v2\/media\/9051"}],"wp:attachment":[{"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8107"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centax.dsoftware.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}